Be careful of extrinsic motivators like referral programs. Over the long term, they erode the sense of value that someone gets.
Take a look at the cookie case study at the bottom of this post: http://dangerouslyawesome.com/2012/12/how-do-you-know-if-your-community-is-leaking/ -Alex -- /ah indyhall.org betterwork.co On Thu, Apr 24, 2014 at 10:38 AM, Chad Ballantyne <[email protected]> wrote: > If an existing member brings a new member to our space, we take off the > existing member's monthly rent equal to the amount of the new members monthly > membership. > For example: Bring in a Lite member, get $180 off your next months rent. > Your members are and should be your biggest evangelists, but relying on them > only is not a good plan. > Bringing people into your space (events, workshops, classes, etc) is just as > effective. In fact, for us, the events thus far are winning as the best tool > for recruitment. (Ignite, Lunch& Learns, Open Coffees) > Chad > Chad Ballantyne > 705.812.0689 > [email protected] > Barrie's Coworking Community > Perfect for small businesses, startups and entrepreneurs. > 12 Dunlop St E, Barrie Ontario, L4M 1A3 > Memberships start at $25/mth > www.thecreativespace.ca > 705-812-0689 > On Apr 24, 2014, at 10:28 AM, Elise Colcord <[email protected]> wrote: >> I've been thinking about how to gain traction with this idea as well with >> our current members. I initially sent out an office-wide email announcing >> giftcard incentives to local shops if someone referred a friend and they >> joined. >> >> So far...nada. I'm also keen on looking for ideas that have worked. Thanks >> for starting this Mychael. >> >> >> On Thu, Apr 24, 2014 at 9:31 AM, Mychael Taylor <[email protected]> >> wrote: >> Hi all, >> >> My name is Mychael Taylor (pronounced "Michael," but with a "y"), and yes >> I'm a female. >> >> I'm the Community Manger at CoWork Jax (Jax, FL), and I've been playing >> around with the idea of doing some sort of referral program for our members. >> Reaching out to this community, because I'm curious if anyone has tried a >> referral program with your coworking space? What were the results? How did >> you implement and track referrals? What were the incentives? >> >> I'd love to hear feedback (success and "failure"). Thanks for your time! :) >> >> Mychael >> >> >> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/d/optout. >> >> >> >> -- >> Elise Colcord >> 678-467-9328 >> LooseLeafDiaries >> RunningHealth >> LinkedIn >> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/d/optout. > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
