One perspective to consider is what is the total addressable market? Vancouver has many coworking spaces and I get asked often by the media if I think the coworking market in Vancouver is saturated.
By my math, if you consider every micro entrepreneur as a potential user, Vancouver is addressing around 1.5% of the total addressable market. Far from saturated, surely. Yet some of these spaces are struggling to fill desks. The problem isn't the size of the market - it's lack of knowledge in the potential market about coworking. More spaces = more potential awareness. There must be some critical mass in a city or region that pushes coworking from obscurity to mainstream recognition. Thoughts? _______________ Aaron Cruikshank Principal, CRUIKSHANK Phone: 778.908.4560 email: [email protected] web: cruikshank.me twitter: @cruikshank book a meeting: doodle.com/cruikshank linkedin: linkedin.com/in/cruikshank On Oct 7, 2014 3:25 PM, "Jonathan Markwell" <[email protected]> wrote: > This has been a common question over the years in my relatively small city > (Brighton, England population 273,400). I've just written about it and > created a checklist for future community founders to consider here: > > http://jonathanmarkwell.com/2014/10/06/multiple-coworking-spaces/ > > On 3 March 2013 18:20, Cameron Goldsmith <[email protected]> > wrote: > >> Curious how everyone feels about cities that have multiple coworking >> spots.... Do you think this is generally a good idea? I know competition is >> supposed to be good for the market, but what if the city is small?? >> >> Im asking because I'm looking to relocate soon. The city Im interested >> in, St. Louis, already has a coworking spot. Ive been looking and >> researching to open one for awhile now, but am now hesitant after finding >> out StL has a fairly large spot already. >> >> Do you think this is something that is sustainable, or do you feel like I >> would be stepping on the toes of a community catalyst by opening a new >> business doing a very similar thing? >> >> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/groups/opt_out. >> >> >> > > > > -- > Jonathan Markwell > > Follow my adventures in space, time and code: > http://jot.is/sustainablyindy > > The Skiff: Brighton Coworking Community http://jot.is/sharing-space > Coder Founders: Digital Product Consultancy http://jot.is/investing-time > CoGrid: Meeting Room Booking Software http://jot.is/writing-code > > +44 (0)7766 021 485 > skype: jlmarkwell | twitter: http://twitter.com/jot > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
