Hmm, I imagine a system like this would work best as a large-scale 
membership style coworking system; that is to say many small locations with 
universal membership. 

However, the development of a single coworking space in a mall would draw 
many issues...I imagine the largest two are the size of your space coupled 
with community, and potentially cost effectiveness. The reason internet 
Cafe's can work is because of how many people you're able to draw through 
on an hourly basis...at the same time, a coworking space isn't something 
you see and just drop into for an hour or so, you plan on going there. So 
with this in mind Could your maximum membership potential balance out the 
higher cost of mall floor rental space? Obviously it could work, but its 
something to consider.

You also run into the issue of hours of operation; from people I've spoken 
to a large part of the draw is being able to work odd hours, and you'd be 
rather trickily bound by the malls opening and closing times.

But on a bright note it can work. The largest coworking space in Kazakhstan 
is located in Astana, in a mall, and the place is huge. 
- http://www.palata.kz/en/news/9423 - So hey, you know give it a shot, and 
let us know the upsides / downsides so in the future people can better 
judge the pros and cons of this enterprise

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