Thanks all. Comments on this have been extremely helpful!

Will

On Wednesday, October 29, 2014 10:01:52 AM UTC+1, Jeannine wrote:
>
> Hi, TIm,
>
> Are you Bucketworks?  (Um, that came out sounding a little more 
> existential than I intended.  Wisconsin has that effect on me. :-))
>
> I wonder if you have a blog post lying around we can put on the Coworking 
> Blog?  Or if you copudl write one? 
>
> I think your take on this would be really interesting, to a lot of people.
>
> Cheers,
>
> Jeannine
>
> On Saturday, October 25, 2014 5:42:02 PM UTC+2, Tim Syth wrote:
>>
>> Hi All,
>>
>> We currently operate out of a mall.
>>
>> Positives
>>
>>    - Because the economy in Milwaukee has been depressed for awhile, the 
>>    rates are dirt cheap. Like crazy cheap. I would bet more mall space moves 
>>    in this direction.
>>    - Security: We have a FOB system and the door is locked 24/7. There 
>>    have been occasions when the door was left open and we did have strangers 
>>    drop in and grab gear, but we learned quickly.
>>    - 24/7 access: Because the mall needs tenants, a member just calls 
>>    security after the mall is closed and gets let in assuming they are on 
>> the 
>>    security whitelist. I add our members to the whitelist
>>    - Noise: It was a bummer until we disabled all the Muzak speakers 
>>    near our space. Its pretty chill now. But "shhh!", we definitely hacked 
>> the 
>>    space.
>>    - Diversity: our mall is at the center of the city, all bus lines 
>>    pass it and all types of people use it. Because of this, we get a lot of 
>>    non-standard people walking by and stopping in to ask questions. This, in 
>>    my opinion, is a massive opportunity to diversify beyond the standard 
>>    nomadic, tech-oriented, middle-class user base. This positive alone makes 
>>    much of the negative go away.
>>    - Community: It can very much be a community-driven and -oriented 
>>    space. We must be careful not to let our own ideals mask the creativity 
>> and 
>>    resilience of humans. It works, but it will likely be a slightly 
>> different 
>>    crowd that you see in the photos.
>>
>> Negatives
>>
>>    - Natural light: We don't have any windows directly to the outside. 
>>    The center atrium allow some light in through the front glass, but our 
>>    space is deep so the back is all artificial light.
>>    - Parking: There is lots of it, but it is relatively expensive. A 
>>    daily user can spend more on parking in a month than the membership 
>> costs. 
>>    That is money I would rather we were collecting than giving to the mall. 
>>    Biking and public transit solve this problem.
>>    - Access: While we can get into the building, parking and then 
>>    walking into a large building to our spot isn't as convenient (or easy to 
>>    find) as having a space that is curbside or standalone. This can have an 
>>    effect on event attendance because malls do have an environment that can 
>> be 
>>    very different than the environment within our space.
>>
>> Bottom line: The lack of natural light and expensive parking can be a lot 
>> to bear, but the diversity of users and the fact that a consumption-based 
>> location is being disrupted and improved (in my opinion) is pretty cool.
>>
>> On Wednesday, October 22, 2014 5:15:05 AM UTC-5, Will Bennis, Locus 
>> Workspace wrote:
>>>
>>> Hi All,
>>>
>>> Recently a shopping mall realtor approached me about opening a coworking 
>>> space in their closed gaming zone/internet cafe. I'd love to hear opinions 
>>> about this, pros and cons. Before you completely ignore this post as coming 
>>> from someone who is clearly not from the same coworking planet, here is why 
>>> I'm even considering it:
>>>
>>> (1) *With respect to the fact that mall real estate goes for a premium: 
>>> *At least where I am, a lot of shopping malls are trying to build in 
>>> community/space quality features that make going to the mall (which lets 
>>> face it, most people in urban areas sometimes do) a more human experience: 
>>> space-taking areas like open art galleries, free indoor playgrounds, 
>>> exhibition space, gardens, etc. These spaces add value/traffic to the mall 
>>> as a whole, making the rentable space more valuable. This means that the 
>>> mall owner may be willing to partially fund a coworking space if it adds 
>>> value to the mall as a whole. 
>>>  
>>> (2) *With regard to the importance of community and quality of the work 
>>> environment: *Sure, malls are horrific. But they're also a reality. 
>>> Wouldn't creating coworking spaces in the horrific reality of a shopping 
>>> mall make malls a little less horrific? To the extent you could contribute 
>>> to the reinvention of malls as more human, community-focused spaces, 
>>> wouldn't it be a good thing to promote the development of a coworking space 
>>> in a mall?
>>>
>>> (3) *With respect to the objection that it wouldn't be sustainable; the 
>>> kind of people drawn to coworking would not want to do it in a mall: *The 
>>> malls where I am right now have many fast food restaurants (McDonalds, KFC, 
>>> etc.) with free bad wifi and people working away on their laptops or in 
>>> business meetings, or higher end cafes where laptop workers aren't as 
>>> welcome and places to work aren't comfortable or well suited for meaningful 
>>> work or quality meetings. I would guess many of the people who work in the 
>>> area or who are just there while their partners are shopping or their kids 
>>> are at the movies would love a more human space to work. Yes, they're not 
>>> the people traditionally drawn to coworking, but is there room for 
>>> something in between?
>>>
>>> My big question I guess is whether there would be a way to do this that 
>>> would create more than the equivalent of a hotel "business center" or an 
>>> internet cafe? Would there value or demand for a community-focused 
>>> workspace in a mall? 
>>>
>>> Clearly this couldn't be an ideal community-focused and community-driven 
>>> coworking space. But is there room for something between the ideal and the 
>>> "business center" in a shopping mall (or airport or highway 
>>> gas-station/restaurant off-ramp for that matter)? Something that would help 
>>> build the sense of community and humanity in these largely community-less 
>>> spaces? Could it bear the *coworking *name? 
>>>
>>> I'd love to hear your thoughts on this. 
>>>
>>> Best,
>>> Will
>>>
>>

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