I haven't raised rates but I have also been in favor or introducing the new 
rate to new members and/or phasing it in the new rate to current members in 
3 to 6 months. If it's 10% or less than I believe you can raise their rate 
without having them to re-sign up on most subscription platforms. You don't 
want to do this in secret of course but it can make the transition easier 
and a better customer experience if they you can handle everything.

Since you are expanding and planning on relaunch of sorts I would offer the 
current for a 3 or 6 month trial period and then move it up to your new 
higher rate. Let them know they are getting a deal but this is the expected 
price going forward. Since your new space is significantly larger and in a 
new part of town this could be used to get people in the door but set 
expectations. 

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