> > Alex Hillman, would you say the main value of IndyHall is the online > community space or the in-person community place?
It's fundamentally both. Each increases the value of the other. It works in both directions - online community provides continuity for the offline community when most people are physically present less often, and offline community provides depth to relationships (or even an element of aspiration and desire) that online community alone cannot provide. We wouldn't be as successful as we have been if we only had one or the other. Our online community was definitely part of how we started before we had our own coworking space - it was so valuable to have a way to stay in touch between events *even when the events weren't our own events. * *"Also, do you have a sense of how much your more inexpensive memberships reduced your number of more expensive memberships?"* Wrong question :) Your concern is what happens when you focus on the value of a membership on a monthly basis - and when you don't take a long view. Instead we think about member lifetime value - both in terms of value beyond the monthly membership dollars, but also in terms of how much someone's membership is worth over the lifetime of a member. Community membership doesn't "eat" our more expensive memberships, it extends the lifetime of a member who would wait to join, or who would end their membership for a variety of reasons. We focus on providing value across the full lifetime of the membership (vs only when they need a place to work), and in return we get value from members in more ways, and for longer. -Alex ------------------ *The #1 mistake in community building is doing it by yourself.* Join the list: http://coworkingweekly.com Listen to the podcast: http://dangerouslyawesome.com/podcast On Wed, Oct 14, 2015 at 5:22 AM, Alex Linsker <[email protected]> wrote: > Alex Hillman, would you say the main value of IndyHall is the online > community space or the in-person community place? If online (which is what > it sounds like, being your flagship), could you see a coworking community > that is only paid for online, and not for in-person, and what would that > look like? It sounds like if IndyHall place ended, you would still have > most of your revenue and members and community, is that accurate? It also > sounds like that could be how a new coworking community starts - purely > online. What value are people then getting? The same values as in-person > community, but through online community? Also, do you have a sense of how > much your more inexpensive memberships reduced your number of more > expensive memberships? Thanks, Alex Linsker > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
