Meanwhile, Yahoo has a playful name and has been slowly collapsing for over a decade and destroying everything it touches and acquires ;)
You can assign as much meaning as you want to a name, and justify how it makes YOU feel all day long. But it's not about you. That's both a business fundamental, and a coworking fundamental. Your community and *their* identity and values matter more than anything else. You can lead by example, but that's very different from choosing a name. A brand becomes associated with the actions of the people who associate with it, not the other way around. Outside of actively BAD naming (like, offensive and alienating terms or language), history does a pretty good job of showing how little naming actually has to do with success. In fact, I have another business with a decidedly terrible and confusing name, and we do extremely well in spite of the name. The key is that people associate the name with the results we create, not the other way around. Again, I'm not saying that branding isn't important. I'm just reiterating that in spite of popular narrative, it isn't step 1 or even step 2, 3, 4, or 5. -Alex On Apr 8, 2017, 12:43 PM -0400, Caner Onoglu <[email protected]>, wrote: > A name search for a coworking is more than a name search which will look good > on marketing materials. It is a symbol of the owners strategy. Do they want > to be more business oriented or adventure, fun? Do they want to have a > "laissez faire, laissez passe" attitude or give importance to rules and > structures. Name will not only give a message to community but also to the > founders. Name will summarize who they want to be and lead their way. > > It is not a magic key to solve all the problems for sure, but an important > element of starting a company. Imagine "google" named itself as something > like "Business Search and Resarch Systems" I doubt they would be who they are > now. > > On Sat, Apr 8, 2017 at 9:15 PM, Alex Hillman <[email protected] > (mailto:[email protected])> wrote: > > If you believe you're not in control of your destiny, or that a > > predetermined name is needed to be motivated through the hard parts of > > building a coworking community, I have some bad news for you... ;) > > > > Alex > > > > > > On Apr 8, 2017, 11:57 AM -0400, Caner Onoglu <[email protected] > > (mailto:[email protected])>, wrote: > > > Well said Alex. But remember also the famous latin phrase "omen est > > > nomen" which translates "name is destiny" It may be an important > > > motivational factor for founder. > > > > > > On Apr 8, 2017 21:21, "Alex Hillman" <[email protected] > > > (mailto:[email protected])> wrote: > > > > You said your community is around the Main St area, right? That's what > > > > matters - stop trying to name the place before the place even exists. > > > > That's the clue that you're getting ahead of yourself. > > > > > > > > I know that branding and making is fun but it's the kind of work that > > > > feels like work but isn't really work and distracts you from doing the > > > > REAL work. > > > > > > > > Which is just getting people together. Everything else is noise. > > > > > > > > -Alex > > > > > > > > > > > > On Apr 8, 2017, 9:50 AM -0400, Kevin Haggerty <[email protected] > > > > (mailto:[email protected])>, wrote: > > > > > You mean including Main Street in the title and playing off that? > > > > > Definitely considered that. But nothing creative yet. Also, I'm > > > > > probably getting way ahead of myself (I do that), but I'm already > > > > > thinking about a couple other locations, and my thought was to use a > > > > > name that wasn't Main Street specific for that reason. :) > > > > > > > > > > -- > > > > > Visit this forum on the web at http://discuss.coworking.com > > > > > --- > > > > > You received this message because you are subscribed to the Google > > > > > Groups "Coworking" group. > > > > > To unsubscribe from this group and stop receiving emails from it, > > > > > send an email to [email protected] > > > > > (mailto:coworking%[email protected]). > > > > > For more options, visit https://groups.google.com/d/optout. > > > > > > > > > > > > > > > > -- > > > > Visit this forum on the web at http://discuss.coworking.com > > > > --- > > > > You received this message because you are subscribed to the Google > > > > Groups "Coworking" group. > > > > To unsubscribe from this group and stop receiving emails from it, send > > > > an email to [email protected] > > > > (mailto:[email protected]). > > > > For more options, visit https://groups.google.com/d/optout. > > > > > > > > > > > > -- > > > Visit this forum on the web at http://discuss.coworking.com > > > --- > > > You received this message because you are subscribed to the Google Groups > > > "Coworking" group. > > > To unsubscribe from this group and stop receiving emails from it, send an > > > email to [email protected] > > > (mailto:[email protected]). > > > For more options, visit https://groups.google.com/d/optout. > > > > > > > > -- > > Visit this forum on the web at http://discuss.coworking.com > > --- > > You received this message because you are subscribed to the Google Groups > > "Coworking" group. > > To unsubscribe from this group and stop receiving emails from it, send an > > email to [email protected] > > (mailto:[email protected]). > > For more options, visit https://groups.google.com/d/optout. > > > > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected] > (mailto:[email protected]). > For more options, visit https://groups.google.com/d/optout. -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. 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