Yahoo distributed billions of dollars as profits to its owners and investors and put their names in history of internet. Now they are badly failing but that doesn't make them a failure in general.
Anyways, my point is if the founders give importance to the name and cannot select one I would take it seriously if I am advicing them. That may be an indication of deeper problem among partners. Discussing on the name may surface these and help decide what their core values are. I understand you want to emphasize the importance of community building and in comparision to that name, location, capital are secondary..Well that is true in a sense but people are different and their road to success may be different than yours. On Apr 8, 2017 22:58, "Alex Hillman" <[email protected]> wrote: > Meanwhile, Yahoo has a playful name and has been slowly collapsing for > over a decade and destroying everything it touches and acquires ;) > > You can assign as much meaning as you want to a name, and justify how it > makes YOU feel all day long. But it's not about you. That's both a business > fundamental, and a coworking fundamental. Your community and *their* > identity and values matter more than anything else. You can lead by > example, but that's very different from choosing a name. A brand becomes > associated with the actions of the people who associate with it, not the > other way around. > > Outside of actively BAD naming (like, offensive and alienating terms or > language), history does a pretty good job of showing how little naming > actually has to do with success. In fact, I have another business with a > decidedly terrible and confusing name, and we do extremely well in spite of > the name. The key is that people associate the name with the results we > create, not the other way around. > > Again, I'm not saying that branding isn't important. I'm just reiterating > that in spite of popular narrative, it isn't step 1 or even step 2, 3, 4, > or 5. > > -Alex > > > On Apr 8, 2017, 12:43 PM -0400, Caner Onoglu <[email protected]>, > wrote: > > A name search for a coworking is more than a name search which will look > good on marketing materials. It is a symbol of the owners strategy. Do they > want to be more business oriented or adventure, fun? Do they want to have a > "*laissez faire, laissez passe*" attitude or give importance to rules and > structures. Name will not only give a message to community but also to the > founders. Name will summarize who they want to be and lead their way. > > It is not a magic key to solve all the problems for sure, but an important > element of starting a company. Imagine "google" named itself as something > like "Business Search and Resarch Systems" I doubt they would be who they > are now. > > On Sat, Apr 8, 2017 at 9:15 PM, Alex Hillman <[email protected] > > wrote: > >> If you believe you're not in control of your destiny, or that a >> predetermined name is needed to be motivated through the hard parts of >> building a coworking community, I have some bad news for you... ;) >> >> Alex >> >> >> On Apr 8, 2017, 11:57 AM -0400, Caner Onoglu <[email protected]>, >> wrote: >> >> Well said Alex. But remember also the famous latin phrase "omen est >> nomen" which translates "name is destiny" It may be an important >> motivational factor for founder. >> >> On Apr 8, 2017 21:21, "Alex Hillman" <[email protected]> >> wrote: >> >>> You said your community is around the Main St area, right? That's what >>> matters - stop trying to name the place before the place even exists. >>> That's the clue that you're getting ahead of yourself. >>> >>> I know that branding and making is fun but it's the kind of work that >>> feels like work but isn't really work and distracts you from doing the REAL >>> work. >>> >>> Which is just getting people together. Everything else is noise. >>> >>> -Alex >>> >>> >>> On Apr 8, 2017, 9:50 AM -0400, Kevin Haggerty <[email protected]>, >>> wrote: >>> >>> You mean including Main Street in the title and playing off that? >>> Definitely considered that. But nothing creative yet. Also, I'm probably >>> getting way ahead of myself (I do that), but I'm already thinking about a >>> couple other locations, and my thought was to use a name that wasn't Main >>> Street specific for that reason. :) >>> >>> -- >>> Visit this forum on the web at http://discuss.coworking.com >>> --- >>> You received this message because you are subscribed to the Google >>> Groups "Coworking" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> For more options, visit https://groups.google.com/d/optout. >>> >>> -- >>> Visit this forum on the web at http://discuss.coworking.com >>> --- >>> You received this message because you are subscribed to the Google >>> Groups "Coworking" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> For more options, visit https://groups.google.com/d/optout. >>> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/d/optout. >> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/d/optout. >> > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
