Dear Alok, As far as I know, there are no DAVP (MIB) advertising rates for CRS.
There are no DAVP rates for most of the commercial FM channels, either. I understand that DAVP had fixed the rates for FM Phase-I channels, and extended the same to some of the new channels, but by and large they have been unable to get a fix on listenership figures for most of the channels in FM Phase-II. This will be a problem for CRS, too. The DAVP rates given for some FM channels (2006-2007) are: 1. Radio City (Delhi, Mumbai, Bangalore & Lucknow) - Rs. 300-750 for 10 seconds 2. Red FM (Delhi, Mumbai & Kolkata) - Rs. 300-450 ,, ,, ,, ,, ,, 3. Suryan FM (Chennai, Coimbatore, Tirunelveli & Vishkhapatnam) - Rs. 225-900 ,, ,, 4. Radio Mirchi (Delhi, Mumbai, Chennai, Pune, Indore & Ahmedabad) - Rs. 250-1200 ,, 5. Go 92.5 FM (Mumbai) - Rs. 100 ,, ,, ,, ,, ,, ,, There's apparently a DAVP Empanelment Advisory Committee (EAC) for advertisement rates for radio channels, and I guess the CR Forum will need to take up this issue with EAC / DAVP. Considering that the lowest rate for an ad on the smallest of AIR stations (Group V) is Rs.80 for 10 seconds, we could try for something between Rs.50 and Rs.80 for a govt. advertisement on CRS. Or am I being too optimistic? Sajan On Fri, Nov 7, 2008 at 6:35 PM, alok singh <[EMAIL PROTECTED]> wrote: > Dear Sajan > > We would be interested to know if IPRD ( MIB) has fixed any rate for > advertising govt. programmes for CRS.. Will it be different from the rate > provided for the commercial FM sations..This would help us in planning and > cost analysing the running of CRS. > > Wishes > > alok > > <https://mail.sarai.net/mailman/listinfo/cr-india> >
_______________________________________________ cr-india mailing list [email protected] https://mail.sarai.net/mailman/listinfo/cr-india
