Looks like an attempt to get people to install DRM. The apple with poison.

http://player.interactual.com/help/support/articles/0134.asp

Q: Is the High-Definition feature (Disc 2) protected with any encryption?
A: The Windows Media movie on the ROM portion of this disc contains security features that require users to connect to the Internet to receive licenses for the content on the enclosed DVD. There is a 5 day unlimited play license issued to users on the specific PC used to play the content. Consumers will be able to continually renew their license for 5 days at a time, according to the terms of the End User License Agreement (EULA).


Q: Who set up the DRM protection for the High-Definition Theatrical feature (Disc 2)?
A: Artisan Home Entertainment determined the specific DRM licensing rules that were applied. The DRM services for the content on this disc are being provided by SyncCast using Windows Media Digital Rights Management. For more information about the technology used to protect content on the disc, please visit the company's Web site at http://www.synccast.com.


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