On Sep 8, 2013, at 6:49 PM, Phillip Hallam-Baker wrote: > ...The moral is that we have to find other market reasons to use security. > For example simplifying administration of endpoints. I do not argue like some > do that there is no market for security so we should give up, I argue that > there is little market for something that only provides security and so to > sell security we have to attach it to something they want.... Quote from the chairman of a Fortune 50 company to a company I used to work for, made in the context of a talk to the top people at that company*: "I don't want to buy security products. I want to buy secure products."
This really captures the situation in a nutshell. And it's a conundrum for all the techies with cool security technologies they want to sell. Security isn't a product; it's a feature. If there is a place in the world for companies selling security solutions, it's as suppliers to those producing something that fills some other need - not as suppliers to end users. -- Jerry *It's obvious from public facts about me that the company "receiving" this word of wisdom was EMC; but I'll leave the other company anonymous. _______________________________________________ The cryptography mailing list firstname.lastname@example.org http://www.metzdowd.com/mailman/listinfo/cryptography