On Sep 8, 2013, at 6:49 PM, Phillip Hallam-Baker wrote:
> ...The moral is that we have to find other market reasons to use security. 
> For example simplifying administration of endpoints. I do not argue like some 
> do that there is no market for security so we should give up, I argue that 
> there is little market for something that only provides security and so to 
> sell security we have to attach it to something they want....
Quote from the chairman of a Fortune 50 company to a company I used to work 
for, made in the context of a talk to the top people at that company*:  "I 
don't want to buy security products.  I want to buy secure products."

This really captures the situation in a nutshell.  And it's a conundrum for all 
the techies with cool security technologies they want to sell.  Security isn't 
a product; it's a feature.  If there is a place in the world for companies 
selling security solutions, it's as suppliers to those producing something that 
fills some other need - not as suppliers to end users.

                                                        -- Jerry

*It's obvious from public facts about me that the company "receiving" this word 
of wisdom was EMC; but I'll leave the other company anonymous.

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