On Sep 8, 2013, at 6:49 PM, Phillip Hallam-Baker wrote:
> ...The moral is that we have to find other market reasons to use security.
> For example simplifying administration of endpoints. I do not argue like some
> do that there is no market for security so we should give up, I argue that
> there is little market for something that only provides security and so to
> sell security we have to attach it to something they want....
Quote from the chairman of a Fortune 50 company to a company I used to work
for, made in the context of a talk to the top people at that company*: "I
don't want to buy security products. I want to buy secure products."
This really captures the situation in a nutshell. And it's a conundrum for all
the techies with cool security technologies they want to sell. Security isn't
a product; it's a feature. If there is a place in the world for companies
selling security solutions, it's as suppliers to those producing something that
fills some other need - not as suppliers to end users.
-- Jerry
*It's obvious from public facts about me that the company "receiving" this word
of wisdom was EMC; but I'll leave the other company anonymous.
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