[csforum] Canterbury Software June workshop - developing the best marketing strategy - 5 June

[Jane Montgomery]

A reminder about the workshop “Developing the best marketing strategy” being held by CSI and Biz specifically for the software sector.  This workshop is being held on Thursday 5 June 9.00am - 12.00pm at the Canterbury Innovation Incubator, 200 Armagh Street, Christchurch.   The presenter assures me that he'll make the session fun, and that he'll challenge the participants as well as make them understand how they can stand out from the crowd.   To register your interest, please phone Nicky Leadley at the Canterbury Development Corporation on 0800 249 232       Jane Montgomery, on behalf of the Canterbury Software committee             Workshop objectives and benefits:   Being able to develop a marketing strategy is crucial to your survival. If you get your strategy wrong then you can very quickly see your business decline, especially in today's fast changing markets. You'll leave this workshop with a draft practical strategic marketing plan for your business that will help you develop your future direction. Examples of topics covered in the workshop include:    What is the difference between strategic and tactical marketing? The seven marketing strategies relevant to small business How to actually implement a strategic marketing plan  Time to develop your own plan   Remember that this workshop will be tailored for those involved with software in some fashion– a chance to work through some of the issues that specifically face this sector.   Presenter: Warwick McCormack   Warwick has spent the last 17 years immersed in the advertising industry. He has extensive working experience in the UK, Australia and New Zealand. In the last ten years in New Zealand he has headed major international agencies in the fields of database marketing, direct marketing and brand advertising. He is also an accomplished conference speaker.