*hyperLINK***hyperLINK***hyperLINK***hyperLINK***hyperLINK*

Here is this week's hyperLINK, your window on the local, national
and international IT sector, brought to you by Canterbury Software
Inc and editor Carol Webb. It includes news on the next CSI Tech
BBQ and other CSI events, as part of promoting  success through
connections for IT products, services and people.

See the full version at
http://canterburysoftware.org.nz/current.htm
Sign-up options at http://canterburysoftware.org.nz/news.htm

+ Please forward this newsletter. You can freely re-use the
feature stories, provided you acknowledge the credited feature
story writer and hyperLINK as source.

###############
FRIDAY TECH BBQ

AUGUST 1: At the Canterbury Innovation Incubator (Cii) from 6pm
approx to 7.30pm, following the Elevator Cafe. Come upstairs at
Cii, 200 Armagh St, and BYO drinks and nibbles.

AUGUST 8: XO CLUB, upstairs above Azure Bar at 128 Oxford St (The
Strip). The new proprietors of the XO Club have invited us back to
savour the ambience and terrific wine list.

ELEVATOR CAFE
Come along tomorrow to the CSI's August Elevator Cafe - you may
learn a thing or two about presenting a product or service, you
may find a potential business partner, and you'll certainly find
out about the broad range of opportunities Canterbury's software
companies are involved with. You'll get the chance to quiz people
about their company, their services and products. Tomorrow's
line-up of speakers will include an immigration specialist working
in the IT sector and Gary Franklin will give a rundown on
job-matching success stories from Real Contacts. And they'll be
looking for feedback on their presentations too. It's happening at
5pm at the Canterbury Innovation Incubator (200 Armagh St). It's
free to all, and will be followed by the Tech BBQ afterwards
(6pm-ish, BYO).


For further information (and to see who got snapped by the CSI
paparazzi at recent events) go to the Tech BBQ page at
http://canterburysoftware.org.nz/bbq.htm

+ Canterbury Software Inc is keen to promote the Friday Tech BBQ
as a meeting point for the Christchurch tech community. If it's
been a while since you last checked out the BBQ scene, now could
be the time. If you know of anyone who might be interested in
coming along, especially those new to the sector or new to
Christchurch, forward this to them. The BBQ is an informal social
and networking event that takes place every Friday, 5.30pm to
around 7.30pm. It gives members of the tech community a chance to
meet other similar people in a relaxed environment, talk shop,
network and get to know each other better.

###############
hyperLINK contents: Issue 13, July 31 2003

+ Varsity love affair pays off with ARM technology boom
+ 'Fragmented' electronics sector gets cluster boost
+ Tech Newsbytes from all around
+ Incredibly useful website of the week
+ Online with CSI
+ Hot topics at the forum
+ Contact us, subscribe/unsubscribe etc

NEXT WEEK IN HYPERLINK: Making the most of mentoring

###############
*FEATURE*

VARSITY LOVE AFFAIR PAYS OFF WITH ARM TECHNOLOGY BOOM
By CAROL WEBB

Simon Glass�s love affair with ARM chip technology began at the
University of Canterbury�s Computer Science Department in the
1980s and took him to the forefront of ARM�s assault on the
microprocessor market in Britain and the United States in the
1990s. His faith has paid off and he is now back in Christchurch
doing his bit for ARM�s expected sales of over one billion chips
in 2003.

[more here http://canterburysoftware.org.nz/current.htm#feature1 ]

------------------------------
*FEATURE*

'FRAGMENTED, UNFOCUSED' ELECTRONICS SECTOR GETS CLUSTER BOOST
By CAROL WEBB

Canterbury�s small and medium electronics companies are growing at
around 23 percent a year, but the sector is under pressure from a
range of critical constraints, according to a report commissioned
for the launch of the Electronics South cluster last week.

[more here http://canterburysoftware.org.nz/current.htm#feature2 ]
------------------------------
*NEWSBYTES*

AGM TIME: Canterbury Software Inc is expecting a boost to
membership in the run up to the 2003 annual meeting on Friday
August 15. Diary it now for 4pm at the Canterbury Innovation
Incubator (Cii, 200 Armagh St) with the Tech BBQ to follow.
Membership information packs are available at the Cii. Check your
membership status with CSI facilitator James Saruchera
[EMAIL PROTECTED] or join now at
http://canterburysoftware.org.nz/join.htm.

DOOR OPENS: As state governments across Australia debate the
ramifications of open source software, the NSW Department of
Commerce has set up an open source evaluation project involving
some 40 agencies. The project is investigating the use of
different open source software packages and operating systems, and
the department says full disclosure of the evaluation will appear
later this year in the form of a guide detailing which software is
appropriate for government use,  as well as the level of support
available. -  Computerworld Australia
http://www.computerworld.com.au/index.php?id=1655896510&fp=16&fpid
=0

SIGGRAPH SHOWING: Christchurch-based HIT Lab NZ and Applied
Research Associates (Aranz) are among 11 New Zealand companies
showcased at Siggraph 2003 in San Diego this week. The
international graphics show was expected to attract up to 25,000
visitors from 75 countries, including high-level executives,
animators, game developers, engineers and artists looking for the
latest technology solutions.  The New Zealand companies had a
two-hour public �Tech Talk� session featuring live demonstrations
of ground breaking 3D animation, computer graphics and special
effects. http://www.siggraph.org

PROBE SCOOP: Telecom has won three Government-subsidised tenders
to supply high-speed telecommunications to regions as part of
Project Probe. Partnered with state-owned broadcaster BCL, Telecom
has won tenders to provide broadband telecommunications services
to the Wellington, Taranaki, and Waikato regions. - Stuff
http://www.stuff.co.nz/stuff/0,2106,2578245a28,00.html

PRESTIGE LECTURE: The IEE /IPENZ 2003 Prestige Lecture will be
given in Christchurch by Pulse Data International CEO Russell
Smith. The lecture will review some of the most significant
developments in the field of technology for the blind, future
possibilities and some of the challenges faced by PDI in
developing a niche market export business.  Canterbury University
School of Engineering, Room E6 AT 7.30pm on Wednesday August 13;
Tel 379 6333.
------------------------------
*EXPORT FOCUS*

MARKETING PLAN

If you want your target overseas audience to know about your
product or service, perceive it in the way you want, and pay the
price you're asking - it has to be marketed effectively and
efficiently. A sound marketing plan is the blueprint for a
company's marketing activities, summarising the strategies and
tactics that will be used to achieve specified objectives in a
given time period. Work your way through the steps in this
checklist and you will have your core document for directing and
coordinating your marketing effort.
http://www.marketnewzealand.com/common/files/marketingplan-cl.pdf

+ From a series of checklists prepared by Trade NZ to help
companies work through the export planning process.

NEXT WEEK: Market selection

------------------------------
*WEBSITE OF THE WEEK*

THE EDGE
http://www.edge.org

The Edge Foundation was established in 1988 as an outgrowth of a
group known as The Reality Club. Its informal membership includes
some of the most interesting minds in the world and its website is
an edgy forum for ideas and debate on some crucial issues of the
digital age. Jordan Pollack's essay titled Software, Property &
Human Civilization is a good example. Find it at
http://www.edge.org/documents/day/day_pollack.html

+ Tell the editor ([EMAIL PROTECTED]) about any
sites you'd like to share with hyperLINK's readers

------------------------------
*CSI WEBSITE HAPPENINGS*

SEEN ON THE SCENE

There's no shortage of paparazzi opportunities at CSI's Friday
Tech BBQs, Elevator Cafes, Workshops and other events. Check out
the action at the Scene on the Scene page of Canterbury Software's
website. You never know who you might spot.

http://canterburysoftware.org.nz/seen.htm

------------------------------
*MEANWHILE, AT THE FORUM*

Can the Canterbury SME electronics sector overcome the constraints
outlined in the Electronics South launch report (see feature story
above) and deliver on its promise? Make your views known on The
Forum.

The Forum is your online community, where you can:
+ air your problems and concerns about marketing your software
internationally
+ get rapid and effective suggestions from others like  you,who've
already done it
+ raise and discuss subjects of general concern to members
Go to http://canterburysoftware.org.nz/forum.htm

------------------------------
CONTACT US ... SUBSCRIBE/UNSUBSCRIBE

hyperLINK email options:
http://canterburysoftware.org.nz/news.htm
Contact the editor, Carol Webb: [EMAIL PROTECTED]

------------------------------






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