Hello Everyone,
Canterbury Software Incorporated (CSI) in association with the Canterbury Development Corporation is pleased to offer the following Enterprise Training Workshop exclusively to CSI members. Enterprise Training aims to improve the capability and competitiveness of Canterbury Business, essentially targeting owners and operators of small and medium sized business enterprises (businesses with less than 20 staff).
When & Where:
Date: 01 October 2003
Time: 9.00am - 12.00pm
Location: The Canterbury Development Corporation, 193 Cashel Street, level 2, The Britten Room
Presenter: Warwick McCormack, The Ad Clinic
Cost: Free
Workshop Code: 3503S/1
Workshop Overview:
It is the second of two marketing workshops prepared by Warwick for CSI members this year. The workshop starts with the basics of who you are targeting, then moves into the actual planning of your communications, then onto the various mediums available and finally onto branding:
1. Establishing the basics:
- defining your market
- who is your customer
- what are they buying and why should they buy it from you
2. Communications planning:
- what is your strategy
- what objectives fall out of that strategy
- how many audience groups do you have and what are the key messages for each group
3. Creating Buzz - which mediums to use:
- different media - NZ and global
- pro's and con's of each
- D.I.Y. or Do it for me
- measuring effectiveness
4. Building your brand
- what is a brand
- what are the benefits of having one
- brand equity
- what have you got
The main focus will be on areas mentioned in item 3 "Creating the buzz" and 4 "Building your brand". The issue of marketing budgeting will also be addressed.
Each segment will have a practical workshop attached to it where participants will engage in the practical aspects of what we will be discussing.
Presenter Information:
Warwick McCormack has spent the last 17 years immersed in the advertising industry. He has extensive working experience in the UK, Australia and New Zealand. In the last ten years in New Zealand he has headed major international agencies in the fields of database marketing, direct marketing and brand advertising. He is also an accomplished conference speaker. His client list has included many of New Zealand's most important companies and covers many industries.
To register:
To register your interest, simply contact Nicky Leadley on 0800 249 232 or e-mail [EMAIL PROTECTED] Nicky will send you a registration form which you are required to complete and fax back before the workshop (fax (03) 379 5554). If you require further information regarding Enterprise Training, please contact Nicky Leadley 0800 249 232.
Why stop there?
Warwick will be available for one-to one follow-up coaching (fully funded by New Zealand Trade and Enterprise) on the 02 October 2003. Take advantage of this opportunity by making an appointment with Warwick at the workshop.
Register now!
Regards,
Andrei Link
On behalf of the Canterbury Software Inc. Committee
