New Zealanders Annette Dow and Geoff McIntosh co-ordinated the successful marketing, leading to the eventual multi-million dollar sale, of Ghost and Mail Marshall in the US.
The Presidents of Binary Research International (BRI), Annette Dow and Geoff McIntosh - who worked with Murray Haszard to negotiate the US$28 million sale of Ghost to Symantec, will this month be sharing some of their US export knowledge and experience with Software Developers at Q & A Forums to be held in Christchurch, Wellington and Auckland. While New Zealand has many talented Software Developers, their core competence lies in writing code and they often have limited resources to take their product to market. No matter how good their software is, for a Developer trying to break into the US market with their product, it is extremely difficult. Most do not know where to start. This is not just because of the distance factor, but also the lack of recognition within the States, limited credibility or track record, lack of interest by the large Distribution companies, lack of professional supporting documentation and the sheer enormity of the market. During the forums, Annette and Geoff* will advise how to successfully target the US market and of what pitfalls to be aware. Discussions will cover issues from the US work ethic and business culture, issues in setting up companies in the US, some strategies for getting your product noticed within the US market and even getting people to understand the Kiwi accent! (*Geoff is accompanying Annette in Auckland only.) Christchurch: Friday 17 October 2003, 11.45am - 1.15pm (refreshments provided) Canterbury Innovation Incubator, 200 Armagh Street Wellington: Tuesday 21 October 2003, 12.00 - 2.00pm Positively Wellington Business, The Boardroom, Level 9, AA Centre, 342 Lampton Quay. Auckland: Wednesday 22 October 2003, 9.00 - 11.00am (tea & coffee provided) New Zealand Trade & Enterprise, The Boardroom, ANZ Centre, Level 11, 23-29 Albert Street. Entry is free. Places are limited and allocated to RSVP's on a first come first served basis only. For your opportunity to learn from BRI's experience register your interest by Tuesday 14 October to: Christchurch: [EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]> or Tel. 03 353 6879 Auckland: [EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]> or Tel. 09 378 4315 Wellington: [EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]> or Tel. 04 494 2557 Sponsors <<...OLE_Obj...>> <<...OLE_Obj...>> <<...OLE_Obj...>> <<...OLE_Obj...>> <<...OLE_Obj...>> <<...OLE_Obj...>> <<...OLE_Obj...>> __________________________________________ James W. Saruchera Canterbury Development Corporation Facilitator Canterbury Software Inc. DDI +64 3 3536879 Mobile: +64 21 217 1653 ********************************************************************** This electronic email and any files transmitted with it are intended solely for the use of the individual or entity to whom they are addressed. The views expressed in this message are those of the individual sender and may not necessarily reflect the views of the Canterbury Development Corporation Ltd. If you are not the correct recipient of this email please advise the sender and delete. Canterbury Development Corporation Ltd http://www.cdc.org.nz ********************************************************************** --> via Canterbury Software email forum: Success through Connections Email your messages to [EMAIL PROTECTED] Searchable list archive: http://www.mail-archive.com/[EMAIL PROTECTED] Leave or rejoin the list: http://canterburysoftware.org.nz/forum.htm
