PRESS RELEASE

March 14, 2003

The Challenge of Growth

New Zealand exporters may feel their backs are to the wall, with a high
exchange rate and military uncertainty posing significant threats. But expat
innovator Neil Scott says there are great opportunities in the United States
and elsewhere for high-value niche products from smart companies prepared to
lift their sights.

Scott, a Canterbury University engineering graduate who heads the Archimedes
Project at Stanford University in California, will be in New Zealand later
in the month to give an address at the annual IPENZ conference in Hamilton
and to speak at the first round of the Baycorp Advantage SmartNet workshops
series 2003, to be held in the four main centres in early April.

Scott has a distinguished record as a technology futurist and has led the
Archimedes Project work on human interface technologies. In 1997 Discover
magazine named him one of the top five innovators in the United States in
the field of computer hardware and electronics. Last year The Tech Museum of
Innovation in San Jose, California, made him one of 25 Laureates after
nominations were received from 59 countries.

SmartNet co-ordinator, Christchurch-based Lyall Lukey, says that the
SmartNet theme of The Challenge of Growth is timely in the light of the
current debate about national growth. �Whatever the policy settings,
sustained economic growth can only be achieved if a critical mass of
individual New Zealand enterprises take on the challenge of taking a quantum
step up," says Lukey.

�As the America's Cup demonstrated, the key to translating challenge into
performance is the right mix of teamwork and technology based on experience
and knowledge," he says.

Other speakers have been chosen to offer international perspectives on what
is needed to make big performance gains. Brenda Tripp will focus on
information management and performance support as key factors in achieving
the speed and agility needed to compete globally. �Many organisations have
recognised the importance of managing information as a corporate asset,
says Tripp, who is managing director of performance support company TACTICS
Australasia.  �But the power of information is not in the technology; it is
in the content itself - how it is structured and managed."

John Martin, Ohio-based vice-president of global operations with
international learning management systems provider Pathlore, says that while
the promise of e-learning has been �over-hyped in some quarters, it has
re-ignited discussion about investment in education and training as a
strategic business issue�.

Major sponsor of the SmartNet workshops is Baycorp Advantage. Its managing
director, Keith McLaughlin, says the SmartNet programme provides
opportunities for other companies to tap into the �liberating potential
attitude that has helped drive Baycorp�s growth into a respected and
successful supplier of business information and technology in the Asia
Pacific region.

�Success in today's global marketplace is all about liberating potential,
says McLaughlin � �the idea that armed with the right business intelligence,
every person could achieve more, for themselves, their customers and their
company.

The Baycorp Advantage SmartNet workshops series 2003 will be the sixth
annual programme linking knowledge generators and innovators with
entrepreneurs, policy makers and business service providers.

The series starts in Dunedin on April 1 and ends in Christchurch on April 4.
For more information see the website www.smartnet.co.nz

END

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SmartNet is one of the largest New Zealand based innovation networks
spanning industry, business, education and research institutes and
government. SmartNet helps organisations keep up to date with business and
technology trends, opportunities and issues.  SmartNet events provide
opportunities for key decision-makers to learn, network and share ideas.
SmartNet also works with expat New Zealanders and other experts to connect
them with New Zealand organisations.  For more information
www.smartnet.co.nz

CONTACT:
Sandra Lukey,
SmartNet
Phone: (03) 366 7874 or 021 2262 858
Email: [EMAIL PROTECTED]







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