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Dear Colleague:

I write today with exciting news. As part of The Campaign for America's
Libraries, the American Library Association and Major League Baseball
have joined together to develop the newly named Join the Major Leagues @
your library(tm). This program is designed to promote the role of
libraries and librarians in helping people of all ages develop 21st
century information literacy skills.

Join the Major Leagues @ your library will be launched on Tuesday, May
14 in Los Angeles. We'll be unveiling the program at the Culver City
Julian Dixon Library, part of the County of Los Angeles Public Library,
plus Dodgers Stadium.

The center of the program is a game that encourages players to use their
information literacy skills. Players can download a "play book" filled
with four categories of baseball questions from the @ your library
campaign Web site.  These questions correspond to the four bases on a
baseball diamond and vary in difficulty. Players will, of course, need
to use their library to answer the questions. All participants who
successfully answer four questions correctly - or "join the major
leagues" will be entered into a national sweepstakes.  Two lucky winners
will win tickets to a designated game of the 2002 Major League Baseball
World Series. 

The program participants aren't the only people who can win an
incredible prize package.  You can, too. A special prize also will be
awarded to the librarian who implements the best program related to Join
the Major Leagues @ your library.  One librarian winner will win tickets
to the Major League Baseball All-Star Game in July 2002, plus an event
with Sharon Robinson, daughter of baseball great Jackie Robinson and
author of Jackie's Nine, at his or her local library.

So how can you get in the game? 

* On May 14, check out The Campaign for America's Libraries Web site at
www.ala.org/@yourlibrary/jointhemajorleagues to learn more about the
program and how you can begin to promote it @ your library. There will
be sample press materials, downloadable artwork and other tools and
resources to help you publicize the initiative. 

* Start thinking now of library programming that ties into the baseball
theme for a chance to win tickets to the Major League Baseball All-Star
Game in July. Sample programming ideas, lists of great baseball books
and films, information literacy resources (including what parents should
know) and more will be available to help you suit up. 

* 
If you have a working relationship with your local home team, encourage
them to air a Jumbotron announcement about Join the Major Leagues @ your
library over the course of the program. MLB has distributed a script to
all teams for possible use by their stadium announcers.  If a team
representative has questions, or needs additional information about the
Jumbotron announcement, ask him/her to call Kimberly Allen-King at Major
League Baseball at 212-931-7687.  You also may wish to explore
additional ways your library system and local team can promote the
program. 

Many thanks to ALA Immediate Past-President Nancy Kranich and ALA
President-Elect Mitch Freedman for their hard work in helping to bring
this partnership about. I would also like to congratulate a talented
working group of librarians who helped develop the program content: Nick
Buron, Queens Borough Public Library; Ree DeDonato, Columbia University
Libraries; Harriet Selverstone, recently retired from Norwalk (Conn.)
High School; and Caroline Ward, Ferguson (Conn.) Library.

We urge you to put on your coach's cap and join the team as two American
classics - libraries and baseball - come together for what promises to
be an exciting program and a terrific partnership. 

Sincerely, 



John W. Berry           
ALA President


*****
  



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