-Caveat Lector-

SAVAGE TALKS GRIND TO HALT
http://www.nypost.com/entertainment/70513.htm


By JOHN MAINELLI

Savage promises a legal tussle with "bastards from hell."

March 12, 2003 --

A militant gay-rights group that failed to stop Michael Savage's TV debut
last weekend angrily stepped up its attack yesterday - rejecting peace
talks with NBC and escalating attempts to scare his advertisers away.

"Write it up - it'll help my lawyer," a furious Savage told The Post, promising
a legal fight to the finish with the adversaries he has called "Nazi bastards
from hell."

"This is now interfering with business - it's a restraint of trade issue,"
Savage said.

"They're violating federal law and they'll find that out very soon."

Savage's Saturday launch on cable's struggling MSNBC attracted twice the
usual number of viewers for the 5 p.m. time slot and followed 10 days of
aggressive protests by the Gay and Lesbian Alliance Against Defamation
(GLAAD) and at least four other protest groups.

GLAAD, which accuses the controversial radio talker of being anti-gay and
spewing "inflammatory diatribes targeting minorities," canceled an already-
postponed meeting with MSNBC-parent NBC yesterday because the
network insisted on confidentiality.

"We considered this to be a private meeting for a serious discussion," said
NBC spokesman Cory Shields. "We remain hopeful that a meeting can still
take place."

Because of communication glitches with a TV-commercial buying service
and local cable systems, spots for P&G and Kraft products ran during
Savage's premiere anyway - but it won't happen again, according to P&G's
Gretchen Mutchnick.

NBC declined to comment on GLAAD's latest attempts to intimidate Savage's
advertisers - by adding Dell Computer, Sharper Image, Casual Male and Idea
Village to a target list that, before Saturday, included just Procter &
Gamble and Kraft.

Spokesmen for Dell, Casual Male and Idea Village said their commercials
aren't slotted for specific shows but told The Post they've now asked time
buyers to keep their ads off Savage's program.

"We value all consumers and we consider respect for all people a core
value," said an Idea Village spokesman.

Sharper Image did not return calls





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