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-Caveat Lector-

Exploiting 9-11, Badly
03/05/2004 @ 2:13pm
<http://thenation.com/thebeat/index.mhtml?bid=1&pid=1300>
John Nichols

It should not come as a surprise to anyone who has
watched American politics over the past several years
that George W. Bush has begun his formal reelection
campaigning by exploiting the terrorist attacks of
September 11, 2001, for political advantage. This is,
after all, the president whose aides schemed on the day
of the attacks to use them to get Congress to grant Bush
"Fast Track" authority to negotiate a sweeping Free
Trade Area of the Americas agreement. And it is the
president whose political czar, Karl Rove, conspired
with Republican Senate candidates in 2002 to employ 9-11
images as tools to attack the patriotism of Democrats,
such as Georgia Senator Max Cleland, a decorated and
disabled Vietnam veteran.

Everyone expected the Bush-Cheney reelection campaign to
begin its television advertising campaign by branding
Bush as the 9-11 candidate.

The only surprise is that the Bush political team would,
after more than two years of preparation, perform the
task so gracelessly.

Was there no one in the close confines of the Bush
campaign with enough awareness of the sensitivities that
remain -- especially among the friends, families and
colleagues of the dead -- to suggest that it might be
inappropriate to produce campaign advertisements
featuring images of the dead being removed from the
wreckage of the World Trade Center?

By any measure, the much-heralded opening of the Bush-
Cheney Version 2.0 campaign has been a disaster for the
president.

The point of the sort of gauzy, flag-flapping political
advertisements that the Bush campaign has begun airing
was to raise the president's approval ratings after a
Democratic primary season in which Massachusetts Senator
John Kerry and his rivals landed some serious blows to
Bush's reelection prospects. Bush aides had planned to
use the advertisements and a busy schedule of
appearances by the president and Vice President Dick
Cheney to regain dominance of the media coverage of the
2004 campaign.

Instead, the "story" of the week in which Bush was
supposed to be reintroducing himself to the voters
focused on the anger of people like Kristen Breitweiser
over the Bush ads. "After 3,000 people were murdered on
his watch, it seems that that takes an awful lot of
audacity," declared Breitweiser. "Honestly, it's in poor
taste."

What a nightmare for the Bush campaign crew when New
York City firefighter Tommy Fee was asked by a reporter
about the ads and responded, "It's as sick as people who
stole things out of the place. The image of firefighters
at Ground Zero should not be used for this stuff, for
politics." And Fee was not alone. Tom Ryan, a 20-year
veteran with the city's Fire Department, reacted to the
use of footage from a fireman's funeral in one of the
ads bysaying, "As a firefighter who spent months at
Ground Zero, it's deeply offensive to see the Bush
campaign use these images to capitalize on the greatest
American tragedy of our time."

Suddenly, family members, friends and colleagues of 9-11
victims were all over television, radio and the
newspapers echoing the sentiments of Monica Gabrielle,
whose husband died in the collapse of the Twin Towers.
"It's a slap in the face of the murders of 3,000
people," Gabrielle said of the use of images of the
removal of the 9-11 dead for political purposes. "It's
unconscionable."

By Friday, just a day after the commercials began airing
in battleground states, the September 11th Families for
Peaceful Tomorrows group was circulating the names of a
long list of family members and firefighters who were
objecting to the ads. Spouses, parents and siblings of
9-11 victims were holding press conferences in New York
to call for the ads to be taken down. And the critics
weren't just talking about the ads; they were making
very public note of the president's failure to cooperate
with the 9-11 commission that is charged with
investigating how and why the attacks occurred.

The Bush campaign had tested the ads with focus groups.
They knew the use of the 9-11 images was risky; but they
very much wanted to begin the process of branding 9-11
as a campaign issue and they thought they could easily
dismiss any criticisms as partisan bickering. What the
Bush camp failed to anticipate was the speed and the
intensity of the negative response to the ads.

As the firestorm built, team Bush went into immediate
damage-control mode. Former New York Mayor Rudy Giuliani
was dispatched to defend the ads as a reflection of
America's "shared experience" during Bush's term. But
Giuliani refused to say whether he would exploit 9-11
images in a similar way if he was running for office, so
his did not prove to be a particularly effective
defense.

The Bush campaign has been counting on Karen Hughes, one
of the president's closest and most camera-friendly
aides, to provide the first line of spin. She did a
round of television talk shows to defend the commercials
as tasteful and necessary. But, as usual, Hughes pushed
the Bush line harder than was appropriate, or useful.

"I can understand why some Democrats not might want the
American people to remember the great leadership and
strength the president and First Lady Laura Bush brought
to our country in the aftermath of (the attacks)," she
grumped on "The Early Show" on CBS.

Does Hughes seriously mean to suggest that Americans
have forgotten the details of September 11, 2001, or of
the president's actions in the weeks and months that
followed? That's a stretch. Even Hughes admitted, in the
same interview, that, "September 11 was not just a
distant tragedy." And what aspect of the president's
"leadership" is highlighted by incorporating images of
the dead being removed from Ground Zero into a campaign
commercial?

More importantly, why would Hughes, an expert in the
choice of words, choose to dismiss the widows, relatives
and comrades of the dead as "some Democrats"? The answer
speaks volumes about the thinking within the closed
confines of the president's inner circle. The Bush
team's view is that anyone who criticizes the president,
even someone who lost a family member or colleague in
the collapse of the twin towers, is automatically an
anti-Bush partisan.

That's a serious miscalculation by the Bush campaign.
And a surprising one. Hughes and others are allowing
intense loyalty to their boss to cloud their judgement.
Does this mean that the Bush team, which is made up of
some of the ablest political minds that money can buy,
is destined to blow this reelection campaign -- just as
the able team of Bush's father blew the previous
president's 1992 reelection campaign? Not necessarily;
it is still a long way to Election Day and this campaign
will take many unexpected turns over the next eight
months. But it does suggest that the people who dressed
the president up in flight-suit drag to declare the Iraq
War mission accomplished last May are still off their
game. In a week when they had planned to claim control
of the political discourse, they lost it. Badly.



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DECLARATION & DISCLAIMER
==========
CTRL is a discussion & informational exchange list. Proselytizing propagandic
screeds are unwelcomed. Substance—not soap-boxing—please!   These are
sordid matters and 'conspiracy theory'—with its many half-truths, mis-
directions and outright frauds—is used politically by different groups with
major and minor effects spread throughout the spectrum of time and thought.
That being said, CTRLgives no endorsement to the validity of posts, and
always suggests to readers; be wary of what you read. CTRL gives no
credence to Holocaust denial and nazi's need not apply.

Let us please be civil and as always, Caveat Lector.
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