-Caveat Lector-
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NEW THINKING NEW THINKING NEW THINKING NEW THINKING NEW THINKING
Free weekly email contributing to a philosophy for The Digital Age
By Gerry McGovern Email: [EMAIL PROTECTED] Web: http://www.nua.ie
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June 14th 1999 Published By: Nua Limited Volume 4 Number 24
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MILOSEVIC AND CLINTON
What's the difference between Slobodan Milosevic and Bill Clinton?
(There are many.) One has a knack of calling his defeat a victory,
the other keeps pulling victory out of impending defeat. Why? A
central reason is that Bill Clinton is a child of the Information
Age, whereas Slobodan Milosevic's persona belongs way back in the
Industrial Age.
Bill Clinton has continuously overcome obstacles by engaging in a
two-way conversation with the American people. He listens. He is
always reaching out to his constituency, asking them how things
are going, what they think about this and that? Bill Clinton
doesn't 'rule'. He manages by consensus. And no matter how great
his personal failings may be, the American people respond to him
because he responds to them.
Slobodan Milosevic rules with an iron fist. Unfortunately for him,
iron fist thinking belongs back in the Iron Age. He is a dictator,
pursuing xenophobic nationalist policies, and his cruelty is only
matched by his untrustworthiness.
Milosevic has a total lack of understanding of the key principles
that underpin the Information Age. He still believes that power
is maintained by hoarding information, whereas, in fact, today
you get and keep power by spreading information around as quickly
and efficiently as possible. You can't keep the public (your
workers or consumers) in the dark today; they simply won't
accept it.
Milosevic is rarely seen in public. He hardly ever talks to his
people, let alone listens to them. Serbia has little hope of
participating in a productive manner in the Information Age,
with that sort of archaic system and thinking. Because to
survive, Information Age societies, economies and companies
must be open and must embrace and share information.
The consumer in the Information Society takes it for granted that
the information they require will be available to them. If they
come to you and you refuse or are unable to supply them with the
information they require, then as I heard someone state, 'your
competition is only one click away. Not giving a consumer the
information they require today is like refusing to give them
your telephone number ten years ago.
In fact, the information game has moved on to a whole other
level. The free flow of information has for many become a flood.
Providing a quality flow of information merely gets you into the
game today. You may think your information is valuable but what's
really valuable is a consumer's time. A key challenge is thus
getting the consumer to spend time digesting your information.
Understanding a consumer and developing a relationship with
them allows you to know how they spend their time and money.
You get to know what their specific information needs are,
thus allowing you to customise your information (and product)
to their needs.
Whatever you might personally think of Bill Clinton, he is
unquestionably a pioneer of the Information Age. He knows that
you succeed today by communicating, listening and creating
consensus. (19 NATO countries staying unified was no small
achievement.) I, for one, infinitely prefer a world managed by
Bill Clinton than one ruled by the likes of Slobodan Milosevic.
Gerry McGovern
mailto:[EMAIL PROTECTED]
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