-Caveat Lector-

------- Forwarded Message Follows -------
From:                   "Michael Albert" <[EMAIL PROTECTED]>
To:                     <[EMAIL PROTECTED]>
Subject:                ZNet Commentary July 5 Edward Herman
Date sent:              Sun, 4 Jul 1999 21:06:43 +0100

Here is today's ZNet Commentary Delivery from Edward Herman. The
attached
file is the same material in nicely formatted html so that you
can read it
in your browser if you wish.

To pass this comment along to friends, relatives, etc. please
note that
the Commentaries are a premium sent to monthly donors to Z/ZNet
and that
to learn more about the project folks can consult ZNet
(http://www.zmag.org) and specifically the Commentary Page
(http://www.zmag.org/Commentaries/donorform.htm).

Here then is today's ZNet Commentary...

------------------------------------------

Note: I sent this one to the ZNet Update list as well...many of you will
therefore get it twice.

------------------------------------------

THE IMPORTANCE OF A LEFT MEDIA
Edward S. Herman

A jarring moment in the Philadelphia area propaganda outpouring in support
of the bombing of Yugoslavia was a passionately prowar Op Ed column in the
Philadelphia Inquirer by long-time local antiwar activist Mark Sacharoff
("NATO did what it had to do," April 1, 1999). It is of course noteworthy
that Sacharoff's piece was selected for publication by the paper--antiwar
offerings have not been welcome, and in past years Sacharoff's Op Ed
entries were rare indeed. But what caused him to move into the prowar
camp?

Speaking with Sacharoff on the phone about his views, I asked him if he
read Z Magazine or EXTRA! or The Nation, and as I expected he didn't--he
reads the Inquirer and other establishment media almost exclusively. I had
a similar experience with another former peace activist, who has not been
a supporter of the NATO war but has also not been antiwar; overwhelmed by
the evil of Milosevic and the Serbs he has been neutralized. This
individual, also, reads and listens almost entirely to the mainstream
media, and does not read Z, EXTRA!, or The Nation. He was even upset at my
denunication of Trudy Rubin, the bloodthirsty Thomas Friedman equivalent
at the Inquirer, who occasionally qualifies her support of U.S. policy--on
land mines, bombing anybody in sight, and anything else of
importance--with minor flourishes of hopefulness ("This weekend's talks
hold hope for settling the Kosovo crisis," Feb. 5, 1999) and even
criticism (e.g., "U.S. slammed doors on Iraqis who stepped up to battle
Hussein," June 23, 1999).

Of course, the fact that Rubin is considered reasonable by one of them,
and that neither of these two individuals were repelled by the mainstream
perspectives and felt any need to seek out left publications, suggests
that they were moving rightward in any case. But once they allowed
themselves to be confined to the establishment media it was only a matter
of time before they would succumb to the flood of materials on atrocities
and framing of issues that served the propaganda needs of the state. To
avoid this they needed alternative ways of looking at the issues, as well
as facts that did not fit the esablishment frames.

I have always been impressed by the case made by British media analyst
James Curran on the importance of the death of the social- democratic
press in Great Britain in the 1980s for the subsequent decline of the
fortunes of the Labor Party and triumph of Thatcherism (most painfully,
with the victory of Tony Blair). Three social-democratic papers--the Daily
Herald, News Chronicle, and Sunday Citizen--died or were taken over by
folks like Rupert Murdoch in the early 1980s, and were converted into
rightwing or depoliticized scandal sheets. The Daily Herald especially
"provided an alternative framework of analysis and understanding that
contested the dominant systems of representation in both broadcasting and
the mainstream press." Its loss and that of the other two papers surely
weakened labor and social democracy by the absence of any contesting
frameworks that represented the interests of the non-elite members of
society.

In the United States and Britain today, the increasing concentration and
commercialization of the media make them ever more potent as instruments
of state propaganda. When wars come, the media operate like a military
phalanx in demonizing the enemy, focusing on enemy misdeeds, lying without
shame or uncritically transmitting the lies of officials on their having
exhausted negotiating opportunities--"before resorting to force, NATO went
the entire extra mile to find a peaceful solution" (Albright)--and
ignoring historical context and the real bases of state policy. This is
done in each case almost by formula, but with such unanimity and
self-righteous indignation, and with personalized stories of victimization
by the enemy, that it is hard to resist.

This is why the preservation and expansion of a left media is so important
and easy to underrate. Without the alternative frameworks and contesting
facts that they provide, even liberal and left veterans are easily swept
into the establishment web or rendered inert. Those of us who get the left
journals, or ZNet Comments, and are lucky enough to have other e-mail
friends who supply the comments of Robert Fisk, Philip Hammond, and John
Pilger in Britain, Nicholas Busch and Jan Oberg in Sweden, Johann Galtung
in Norway, Saddharth Varadarajan and K. Subrahmanyam in India, and the
generally anti-NATO war non-NATO media across the globe, live in a
different world from the citizens faced by the mainstream media propaganda
phalanx. And frankly, any serious opposition movements are going to
require the buildup of ZNet and other forms of critical media; otherwise
we are going to see a further attrition as more folks from the
liberal-left communities are swept into the "humanitarian war" camp.  _




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