-Caveat Lector- from: http://dailynews.yahoo.com/h/ap/19990818/tc/intel_privacy_1.html\ <A HREF="http://dailynews.yahoo.com/h/ap/19990818/tc/intel_privacy_1.html">Intel To Make Web Sites Add Warnings</A> ----- Full Coverage Internet Privacy By TED BRIDIS Associated Press Writer WASHINGTON (AP) - Intel Corp. (Nasdaq:INTC - news) will require Internet sites that carry its advertising - including its popular ``Intel Inside'' campaign - to warn consumers what personal details are collected about them online, the company said Wednesday. The decision by the world's largest maker of computer processors is the latest move to convince the federal government that the high-tech industry can regulate itself and that new privacy laws are not needed to protect consumers on the Internet. Intel, which spent $1.3 billion on all advertising last year, is among the largest buyers of ads on the Internet, especially with its prominent campaign featuring the familiar ``Intel Inside'' swirl logo. Intel's announcement follows similar threats earlier this year by IBM, Microsoft Corp. (Nasdaq:MSFT - news) and The Walt Disney Co. (NYSE:DIS - news) to withhold advertising from Web sites that do not publish adequate privacy warnings. ``We're now joining the ranks,'' said Ann Lewnes, Intel's director of worldwide advertising. Intel said it will require by Jan. 1 that all the roughly 200 ``Intel Inside'' sites worldwide comply with privacy guidelines developed by the Online Privacy Alliance, a trade group of companies on the Web. The Federal Trade Commission, which recommended to Congress this summer that new Internet privacy laws are not needed, praised Intel's announcement. The FTC told lawmakers that some Web sites ``still do not understand the importance of consumer privacy,'' but decided companies voluntarily were creating rules for handling sensitive personal information. ``Web sites will know they won't get advertising dollars unless they protect consumers' privacy,'' said Vicki Streitfeld, a spokeswoman for the FTC. ``It's the kind of thing we hope will create strong incentives to create their own privacy policies.'' The OPA guidelines require Web sites to tell consumers what information is being collected, allow people to ask not to have any information gathered about them, keep private details secure and allow consumers to review their information for accuracy and correct it. As part of that ``Intel Inside'' campaign, which includes the largest share of the company's ad expenditures, Intel pays a special premium - mostly to computer markers - to include the familiar logo in their advertisements. Intel earlier this summer told other Internet sites where it buys traditional ads they must publish privacy policies by Sept. 1. Lewnes said Intel estimates that about 70 percent of Web sites that carry the company's ads already publish privacy policies, and predicted the others will shortly. ``We don't anticipate a very large problem,'' she said. Intel angered privacy groups earlier this year when it included in its latest Pentium III computer processors a unique serial number to transmit to Web sites that request it to help verify the identity of consumers. Intel said the feature will help eliminate online fraud and control access to sensitive data. Some privacy groups argued that the so-called tracking technology will give companies unprecedented ability to trace consumers' moves as they navigate the Web. Some of those same privacy groups took a dim view of Intel's latest announcement. David Banisar of the Washington-based Electronic Privacy Information Center, said the OPA guidelines themselves are ``virtually worthless'' because they ``set up procedural barriers that consumers have to hop over to have some kind of marginal control over their information.'' ``I don't think in the long run it makes much difference at all, given how limited the privacy protections are,'' Banisar said. ``This doesn't provide any real level of comfort to consumers.'' ------------------------------------------------------------------------ ------------------------------------------------------------------------ Questions or Comments Copyright � 1996-1999 The Associated Press. All rights reserved. The information contained in the AP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of The Associated Press. ----- Aloha, He'Ping, Om, Shalom, Salaam. Em Hotep, Peace Be, Omnia Bona Bonis, All My Relations. Adieu, Adios, Aloha. Amen. 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