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Robert Sterling
Editor, The Konformist
http://www.konformist.com


http://www.konformist.com/botm/volume04/botm0600.htm

Beast of the Month - June 2000

Hilary Rosen, CEO, Recording Industry Association of American (RIAA)

"I yam an anti-Christ..."

John Lydon (aka Johnny Rotten) of The Sex Pistols, "Anarchy in the UK"



"Thanks for your support and for the doubters out there, Metallica will carry
on for the next 20 years, whether your along for the ride or not, that's your
problem, not ours."
Lars Ulrich, showing his appreciation to his fans.





In what may be one of the worst business decisions in the history of music,
the rock band Metallica has waged a self-destructive battle against its own
fans while fighting an ultimately unproductive war against Napster, the
company behind Internet file-sharing software which drastically eases MP3
file transfer. Whining that they are victims of horrible fans who
unappreciatively want to listen to their music, Lars Ulrich and his cohorts
claim that the listeners of their korporate rock are ruining their ability to
earn a living. During an online chat with rapidly dwindling fans, Lars urged
Congress to stop Napster "before this whole Internet thing runs amok."
Frankly, considering they haven't put out anything worthwhile over the last
eight years, they should be grateful that anyone still listens to their crap.

Still, though Lars and co. have proven themselves to be the washed up,
overrated dinosaur rockers that they are, focusing too much on Metallica
loses sight of the bigger picture, that Metallica Inc. is merely a pathetic
cog in a truly diabolical machine. That machine is the Recording Industry
Association of American (RIAA), a $14-billion monolith headed by Hilary
Rosen, The Konformist Beast of the Month.

The RIAA, a trade company representing Seagram's Universal Music, Bertelsmann
AG's BMG, Sony Music, Time Warner's Warner Music, and EMI, is a huge,
multi-billion dollar combine with vast political influence. The RIAA has been
on a sue-happy frenzy, going after both Napster and MP3.com for supposed
violations of their copyright laws, claiming that they are losing millions
(if not billions) of dollars. Never mind that in the past two years, mindless
pap spewed out by 'N Sync, The Backstreet Boys and Britney Spears have had
first week sales exceeding one million copies apiece. Indeed, there is pretty
strong evidence to suggest that Napster and MP3, like MTV and radio before
it, are actually a boon to the music industry in general, by giving music
free publicity and hype. That appears to be what is behind the huge sales of
Eminem's The Marshall Mathers LP, which was the top Napster download before
its smashing debut.

Almost lost in their complaints of being victimized by MP3 and Napster is a
truth that the recording industry doesn't want to let out about itself: that
its entire reason for existence is over exploiting both musicians and music
fans alike. It's actually cheaper to make a CD than it is to record a tape:
why are prices for CD so inflated then? As for the musicians themselves,
while a select few limousine rebels like Lars and his pals rake in big bucks,
they only get a fraction of their actual labor from all their recording
efforts. The RIAA oligopoly is a huge pyramid that sucks up the entertainment
dollars from those who have earned it: the artists themselves. No surprise,
then, that in The Covert War Against Rock, underground writer Alex
Constantine's just recently published opus for Feral House, one of the main
theme's of the book is the connection between those involved in the recording
industry and criminal syndicates.

For all their discussion of the predatory nature of Napster and MP3, the
recording industry can't hide one obvious fact: for the most part, they are a
huge deadweight enterprise, even more bloated than Metallica's ego has become
swollen over the years. That is what scares the RIAA about Napster and
MP3.com: that artists will decide they don't need the RIAA cartel to get
their music out there. Using the Internet, musicians could bypass the system
altogether, and use the hype to sell their albums or, perhaps even more
important, as promotion for concert tours, which have long been the real meal
ticket for rock stars.

Sadly, such MP3-fueled anarcho-utopian economic fantasies popular among the
digital libertarians seem a little far fetch: sure, artists can promote
themselves via the net, but nobody will know about the music if it isn't
promoted well. Word of mouth helps, but ultimately, money talks, which the
RIAA combine certainly has. While they traditionally have profited off of
manufacturing records, tapes and CDs, as a marketing firm in an information
economy, the RIAA giants should be pretty hard to beat. The Internet hasn't
killed Time Magazine or CNN, so the idea that the RIAA should face a demise
over new technologies seems dubious at best.

Of course, even if it doesn't destroy the RIAA, the Internet revolution
certainly changes the dynamics of record producing. Further, by lowering the
costs of distributing mass amounts of information, the Internet will allow
competitors a better chance against the RIAA club. For a fattened industry
like the recording industry, changing tactics to fight off the frightening
prospect of new competition is not a pleasant prospect.

Unsurprisingly, the Democratic Leadership Council and its Progressive Policy
Institute have released a manifesto urging for the protection of the poor
oppressed music industry from Napster and other dangerous threats to mankind.
In their manifesto, "The Need to Revisit The Digital Millennium Copyright
Act," the PPI urges stricter copyright laws to defend the helpless music
industry. Oddly, these are the same folks who cheer on globalization, and
term complaints of its effects on the Third World and the First World working
class short-sighted criticisms from people who will have to adjust to the new
economic realities. Also coincidentally, the RIAA is a big donor to the
Democratic Party.

Which leads us to Hilary Rosen, a longtime Democratic Party figure and
lobbyist. She was a founding board member for Rock the Vote, a group which
encouraged youth to become more involved in the political process, while
encouraging a political agenda that matched perfectly with the Democratic
Party. The connection between Rosen, the Democratic Party, Rock the Vote, and
the RIAA certainly isn't illegal, but it isn't a coincidence.

No, it isn't a coincidence, and neither is the battle involving the usage of
MP3s and the Internet. This is the first big economic battle of the Digital
Age, and it is clear that Rosen, the RIAA, and those has-beens in Metallica
are on the wrong side.

In any case, we salute Hilary Rosen as Beast of the Month. Congratulations,
and keep up the great work, Hilary!!!





The Konformist

http://www.konformist.com

Robert Sterling

Post Office Box 24825

Los Angeles, California 90024-0825

(310) 737-1081

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