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OCTOBER 3, 2001

NEWS ANALYSIS


Scan Faces, Not E-Mail
That's the message we got from readers in our online poll about freedom vs.
security, taken after the Sept. 11 attacks

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� Find More Stories Like This More extensive background checks when applying
for a job or renting a home aren't so troubling, but more surveillance by
law-enforcement agencies of e-mail and phone calls isn't such a good idea.
Those are just some of the results of BusinessWeek Online's recent
interactive poll, "Personal Freedom vs. National Security." Over the course
of three weeks, 1,344 of our readers responded to this poll -- which, having
used a self-selected sample, isn't a scientific survey by any means.

Still, your responses are intriguing. While they failed to show strong
support for a wholesale rollback of personal freedoms, the results indicate
that a sizable portion of those who took the survey would be willing to agree
to significant changes to fight terrorism. For example, 45.6% of respondents
said they'd be "very willing," and 22.5% said they'd be "somewhat willing" to
submit to more exhaustive vetting as part of a job-application process. An
additional 7.6% said the practice "doesn't matter" to them. In sum, 75.7% of
all respondents aren't concernced about more invasive background checks.

As for the controversial practice of installing facial-recognition scanners
in public places and transportation hubs, some 43.1% said they'd be "very
willing" to accept this step, and 17.4% said they were "somewhat willing." An
additional 7.5% said it "doesn't matter." So nearly 73% of respondents would
have no real problems with facial-recognition systems that could be used to
spot terrorists, among other things.

JIMMY, GERRY, AND RON.  While most respondents probably don't want Larry
Ellison running a national ID card system (the outspoken Oracle chief offered
his company's software for free to power such an effort), 47.3% said they'd
be "very willing" to submit to such a system, 16% said they'd be "somewhat
willing," and 5.8% said it "doesn't matter" to them. In total, just over 69%
of respondents said they could accept national IDs, a concept that has been
rejected by such politically disparate Presidents as Jimmy Carter, Gerald
Ford, and Ronald Reagan.

We recorded far less support for more scanning of e-mail and more
listening-in on phone calls. Only 22% of respondents said they'd be "very
willing" to have more surveillance on these communications, while 21% said
they'd be "somewhat willing," and 6% said it "doesn't matter." In contrast,
33.4% said they'd be "very unwilling" to submit to these steps, and 16.2%
said they'd be "somewhat unwilling."

So on the question of additional wiretapping and e-mail surveillance,
respondents were split nearly 50-50. Likewise, on the question of installing
government-mandated surveillance devices -- a.k.a. Carnivore boxes --
respondents were evenly split pro and con, with 10% saying they "don't know"
how to answer.

The upshot? To help thwart terrorism, our survey takers seem willing to
accede to some reductions in personal freedom or to some extensions of
existing surveillance systems. After all, national ID cards merely take
Social Security numbers and driver's license numbers one step further. And
facial recognition automates the type of surveillance that now takes place
with video cameras everywhere. But more access to private communications
systems, where we share our thoughts and feelings, remains a tough sell.

How willing would you be to see:

1) More extensive background checks when applying for a job or buying/renting
a home?

Option  Total   %
Very Willing    612 45.6 %
Somewhat Willing    302 22.5 %
Doesn't Matter to Me    102 7.60 %
Somewhat Unwilling  114 8.49 %
Very Unwilling  206 15.35 %
Don't Know  6   0.45 %
2) Facial-recognition scans in public places and transit hubs?

Option  Total   %
Very Willing    577 43.12 %
Somewhat Willing    233 17.41 %
Doesn't Matter to Me    101 7.55 %
Somewhat Unwilling  139 10.39 %
Very Unwilling  274 20.48 %
Don't Know  14  1.05 %
3) National identification cards?

Option  Total   %
Very Willing    632 47.31 %
Somewhat Willing    214 16.02 %
Doesn't Matter to Me    78  5.84 %
Somewhat Unwilling  92  6.89 %
Very Unwilling  292 21.86 %
Don't Know  28  2.10 %
4) More surveillance by law-enforcement agencies of e-mail and phone calls?

Option  Total   %
Very Willing    294 21.99 %
Somewhat Willing    282 21.09 %
Doesn't Matter to Me    81  6.06 %
Somewhat Unwilling  217 16.23 %
Very Unwilling  446 33.36 %
Don't Know  17  1.27 %
5) Are you now more willing to accept the installation and use of
sophisticated, government-mandated surveillance devices to track e-mail at
your ISP than you were before the Sept. 11 attacks?

Option  Total   %
Yes 603 45.07 %
No  594 44.39 %
Don't Know  141 10.54 %


By Alex Salkever in New York

Click to buy an eprint or reprint of a BusinessWeek or BusinessWeek Online
story.


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