-Caveat Lector-

from:
http://www.sjsu.edu/depts/steinbec/abstract.html
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Propaganda and Persuasion in John Steinbeck's The Moon is Down

By Rodney P. Rice, USAF Academy

John Steinbeck's The Moon is Down was originally produced as a result of his
association with several U.S. government and intelligence agencies during
World War II. Consequently, the novel reflects a deliberate attempt to
systematically shape perceptions, manipulate cognitions, and direct behavior
toward the acceptance of democratic ideology. In so doing, the work was
unusually successful. During the war, clandestine copies circulated
throughout Nazi-occupied Europe, especially Norway, Denmark, Holland, and
France. In large part, what helped Steinbeck succeed so well was his command
of propaganda technique, an aspect of his artistry that has not been fully
explored. Therefore, this study examines how Steinbeck used The Moon is Down
as an effective instrument of communication to encourage democratic
principles, boost morale, and encourage resistance to Nazi totalitarianism.
Using an analytical approach adapted from Jowett and O'Donnell's Propaganda
and Persuasion, the study argues that Steinbeck masterfully harnessed
ideology and purpose, context, ethos, audience, and special techniques to
successfully reassert basic Western values.

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