Hello, Some more general guidance to help selecting a good slogan for Lenny: 6- Original content. Do not use copyrighted material from companies without permission. Even with permission, it is not good. 7- Do not refer other companies or entities. 8- Write in positive, or imperative, or affirmative mode. Need "punch". 9- Comparisons only against all others, not specific ones. Even so, it is dangerous and need in-line proof to get consideration, and then will exceed size limit. 10 - Read some basic guidance [4](must read), [1], [2], [3], [0]. Do not underestimate task. Publicity agencies likely have highly paid gurus to this task. 11- Keep It Simple to Stick.
Please, for this slogan subject, use the suitable mailing list debian-publicity, used by the marketing and publicity interested people in Debian. Until now, IMHO, one of the most interesting slogans sent is a merge of 2 previous: "Expand your horizons". Regards. Andre Felipe Machado [0] http://www.adslogans.co.uk/sloganalysis/sloganalysis.html [1] http://www.ehow.com/how_2081111_write-business-slogan.html [2] http://www.1wizards.net/design013.shtml [3] http://marketing.about.com/od/plantutorialsandsamples/ht/stickyslogans.htm [4] http://www.marcusletter.com/Slogans.htm Em Qua, 2008-10-08 às 22:12 -0300, Andre Felipe Machado escreveu: > Hello, > Some suggestions: > 1- The slogan *must* have a positive tone and spirit, not excuses nor > complaints nor half hearted phrases. > 2- Also, it *could* leverage the toy story movie binocular character > related concepts. > 3- What is the intended audience for Lenny? Who is the typical Debian > user? Is it a power user or a newbie? > 4- The slogan *should* leverage the strenghts of the Debian distro. What > are they in order of importance? Is there a word (or 2) to express all > (most) of them simultaneously? > 5- The least amount of words possible. > > Regards. > Andre Felipe Machado > > > > (0) "Wanna see new horizons?" > > > > > 1) See what Linux can do. > > > > 2) Free never looked so good. > > > > 3) The Linux you've been looking for. > > > > > > Good luck & happy hunting, > > Arthur > > > -- To UNSUBSCRIBE, email to [EMAIL PROTECTED] with a subject of "unsubscribe". Trouble? Contact [EMAIL PROTECTED]
