On Sun, Oct 12, 2008 at 1:50 PM, Andre Felipe Machado < [EMAIL PROTECTED]> wrote:
> Hello, > Some more general guidance to help selecting a good slogan for Lenny: > 6- Original content. Do not use copyrighted material from companies > without permission. Even with permission, it is not good. > 7- Do not refer other companies or entities. > 8- Write in positive, or imperative, or affirmative mode. Need "punch". > 9- Comparisons only against all others, not specific ones. Even so, it > is dangerous and need in-line proof to get consideration, and then will > exceed size limit. > 10 - Read some basic guidance [4](must read), [1], [2], [3], [0]. Do not > underestimate task. Publicity agencies likely have highly paid gurus to > this task. > 11- Keep It Simple to Stick. > > Please, for this slogan subject, use the suitable mailing list > debian-publicity, used by the marketing and publicity interested people > in Debian. > > Until now, IMHO, one of the most interesting slogans sent is a merge of > 2 previous: > "Expand your horizons". > > Regards. > Andre Felipe Machado > > [0] http://www.adslogans.co.uk/sloganalysis/sloganalysis.html > [1] http://www.ehow.com/how_2081111_write-business-slogan.html > [2] http://www.1wizards.net/design013.shtml > [3] > http://marketing.about.com/od/plantutorialsandsamples/ht/stickyslogans.htm > [4] http://www.marcusletter.com/Slogans.htm > > > Em Qua, 2008-10-08 às 22:12 -0300, Andre Felipe Machado escreveu: > > Hello, > > Some suggestions: > > 1- The slogan *must* have a positive tone and spirit, not excuses nor > > complaints nor half hearted phrases. > > 2- Also, it *could* leverage the toy story movie binocular character > > related concepts. > > 3- What is the intended audience for Lenny? Who is the typical Debian > > user? Is it a power user or a newbie? > > 4- The slogan *should* leverage the strenghts of the Debian distro. What > > are they in order of importance? Is there a word (or 2) to express all > > (most) of them simultaneously? > > 5- The least amount of words possible. > > > > Regards. > > Andre Felipe Machado > > > > > > > (0) "Wanna see new horizons?" > > > > > > > > > 1) See what Linux can do. > > > > > > 2) Free never looked so good. > > > > > > 3) The Linux you've been looking for. > > > > > > > > > Good luck & happy hunting, > > > Arthur > > > > > > > > > -- > To UNSUBSCRIBE, email to [EMAIL PROTECTED] > with a subject of "unsubscribe". Trouble? Contact > [EMAIL PROTECTED] > > The Ever-Expanding Universal Operating System: Debian 5.0, "Lenny" -- "...heart and soul....one will burn." - Joy Division
