On Thu Jul 15 12:42:45 2021 Andrei POPESCU <andreimpope...@gmail.com> wrote:
> On Mi, 14 iul 21, 08:02:19, Charlie Gibbs wrote: > >> On Tue Jul 13 16:50:38 2021 Michael Lange <klappn...@freenet.de> >> wrote: >> >>> On Tue, 13 Jul 2021 21:25:17 +0100 >>> Joe <j...@jretrading.com> wrote: >>> >>> (...) >>> >>>> Back when we had TV advertisements >>>> for beer, it was always the rubbish beers that got the publicity. >>> >>> here (Germany) we still have those TV ads for beer, and I can assure >>> you that the advertised brands (its not up to me to decide whether >>> they are rubbish or not) are the ones that are available virtually >>> everywhere, so I believe that it is safe to assume that they are >>> also the brands that sell. >>> So yes, unfortunately at least in some cases advertisements >>> apparently pay. >> >> If they didn't pay, companies would have stopped sinking vast amounts >> of effort and expense into them a century ago. > > You're giving (big) companies a lot of credit, possibly unwarranted: > > Does Advertising Actually Work? (Part 1: TV) (Ep. 440) > https://freakonomics.com/podcast/advertising-part-1/ > > Does Advertising Actually Work? (Part 2: Digital) (Ep. 441) > https://freakonomics.com/podcast/advertising-part-2/ > > (the links contain the transcripts as well, for those who prefer > reading) Thanks for the links (extra points for them being available as text). Money might reign supreme, but there's nothing like a good management fantasy to push profits into second place. I particularly like the part where the interviewee tried to pretend he couldn't hear the interviewer when he got backed into a corner. -- /~\ Charlie Gibbs | Microsoft is a dictatorship. \ / <cgibbs@kltpzyxm.invalid> | Apple is a cult. X I'm really at ac.dekanfrus | Linux is anarchy. / \ if you read it the right way. | Pick your poison.