Marc,
Sounds odd. There is a standardized header List-Unsubscribe which can
contain a mailto and/or http tag for unsubscribing, and some people
insert headers indicating that they don't spam and where to report it
to, but that's almost always associated with services that have issues
with passing a lot of spam. Neither of these things have any potential
that I can see of stopping the issues with AOL.
AOL has issues that best practices can't fix. People clearly feel that
they should just simply report unwanted E-mail as well as spam.
You should still make sure that best practices are being followed
though. Agents sometimes seem to think that their COI includes any
E-mail address that they have come across, and they seem to think that
unsubscribe links are going to stop potential sales. I would require
any E-mail bulk mailing by an agent that mentions anything to do with
your company, especially it's domain name, to include an unsubscribe
link, and also be required to honor those unsubscribes permanently.
They should also be restricted to only including people with whom they
have conducted business or otherwise been given permission to be added
to such a list. The people that are reporting to AOL should obviously
be removed. I would also suggest having these people use a third-party
bulk-mail service, and never allow such things to pass through your own
server.
For the value of this bulk mailing, it isn't worth it to have all of
your E-mail or domain blacklisted by AOL. I personally have blacklisted
a fair number of agents and their newsletters. One of my biggest peeves
is the lack of an unsubscribe link in this stuff, but I generally don't
blacklist them unless I see multiple copies across my customer base or
see things like E-mail sent way outside of their territory. Pressing
the flesh works far better than spamming people.
Matt
Marc Catuogno wrote:
I have an agent who is sending out a stupid e-mail letter every Friday. I
have set up the AOL feedback loop and two to three people report her as spam
every week. I don't know what AOL's tolerance is, but I really don't want
to get listed by them again.
SOMEONE at AOL told her this:
IT person - add a tool to header to notify use when mail list hits spam -
Anyone ever hear of such a thing??? If it is possible I'd like to set it up
before I tell her she can't send the messages anymore an piss off one of our
top agents.
Marc
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