Okay, sorry if this reiterates anything we've said, but If anything, I would
purely just drop it from the logo entirely. If a mentioning of TDF is
required in artwork (like the splash screen), it could easily be thrown in
the corner or something. I feel TDF needs to be branded as the people/vendor
behind LibreOffice, not as the slogan of LibreOffice.

On Wed, Feb 2, 2011 at 8:04 AM, Nik <[email protected]> wrote:

> Note to all: long email, you may want to skip it and just check out these
> if you have time;
>
>   * http://wiki.documentfoundation.org/File:LibOlogo_reconfigs01.jpg
>   * http://wiki.documentfoundation.org/File:LibOlogo_reconfigs02.jpg
>   * http://wiki.documentfoundation.org/File:LibOlogo_reconfigs03.jpg
>   * http://wiki.documentfoundation.org/File:LibOlogo_reconfigs04.jpg
>   * http://wiki.documentfoundation.org/File:LibOlogo_reconfigs05.jpg
>
>
> Hi Bernhard!
> I know I told you I'd be busy with my research but you keep raising
> interesting topics that lure me back! =)
> Besides, some /*very*/ important stuff is being decided right now, that if
> I miss out on, I know it will never get changed again.
> That is the way of Open-Source huh? like a big machine on rails that can
> only go forward, not back =)
>
>
> On 1/31/2011 9:12 AM, Bernhard Dippold wrote:
>
>> Do you think we can present this logo (or something similar) to the
>> Steering Committee as our Design Team proposal for an official logo of
>> LibreOffice for external use?
>>
>> Comments? Critics? Improvements?
>>
>>  If the possibility of /small/ changes are possible to the logo in this
> context, can we take this opportunity to address some if its shortcomings?
> I mean it is the *one symbol* that represents this WHOLE community and
> project.
> It wouldn't entail major changes, but the longer we trudge on with an
> "interim logo", the more certain I become that it will remain the *only*
> logo tried.
>
> I won't write a million words like I usually do, just a thousand =) ...
> I'll try and explain in designs instead;
> I've uploaded a deconstruction of the TDF-less logos here;
> *http://wiki.documentfoundation.org/File:LibOlogo_reconfigs01.jpg*
> R01 was the centered original logo, R02 is what I think David was
> suggesting (*bottom* aligned as /well/ as right-aligned).
> But even with R02, the space between the icon and the text creates a "void"
> and looks separated.
> R03 is what I would recommend, I think the gap could decrease and because
> the letter L has a good "corner" effect, it perfectly juxtaposes the icon
> when aligned.
> This way, the entire arrangement would look like one visual "block" which
> is what you want; White space /around/ the logo, rather than /between/.
>
> This image shows how the spacing may be causing the element to look
> "disconnected";
> *http://wiki.documentfoundation.org/File:LibOlogo_reconfigs02.jpg*
>
> If we were feeling adventurous, I think small changes could really improve
> the look of the current logo; (refer to R05)
> *http://wiki.documentfoundation.org/File:LibOlogo_reconfigs03.jpg*
> - Clip the L so it is cut by the same gap which slices the paper icon: for
> continuation.
> - Lighten the colours to mid-grey instead of dark-grey, this will still
> print well and compliments the green better.
> - Colour the "broken corner" of the paper icon to create a focal point that
> leads the eye through the logo
>
> I'm not sure giving the members "logos" is the entire solution because it
> just creates many logo variations.
> I think creating "badges" for community members with a non-TDF logo
> /attached/ will send the right message without diluting the brand.
> Because it suggests affiliation without suggesting ownership.
> I think Charles mentioned this in an Email to the Design list (I've CC'ed
> him), I was really excited by the prospect of making team badges,
> but because I'm short on time, I've only got roughs (plenty of glitches). I
> thought the topic could wait, but these are related things.
>
> I thought we could create "shields" or "emblems" for our community. R07
> shows "members" and "distributors" roughs only;
> *http://wiki.documentfoundation.org/File:LibOlogo_reconfigs04.jpg*
>
> And they could be arranged in something like this way (R08);
> *http://wiki.documentfoundation.org/File:LibOlogo_reconfigs05.jpg*
> This way it is not a logo, it is more like signage.
>
> Right about now, you're probably hoping you hadn't asked for feedback
> right?  I'm sorry =) ...
> But let me know what you think, these are all embedded in my page now
> anyway;
> http://wiki.documentfoundation.org/User:Nik
>
> I'm sorry I keep bringing this up, but I think it's necessary to discuss
> and plan for this.
> Most people will see our logo before they even try the software. We might
> lose them before we even shake their hand.
>
> -Nik
>
>
>
>
>
>
>
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