On 12/12/2015 07:18 PM, Diana Connolly wrote:
> Hi everyone, here's my 2 cents:
> I would really like to advocate for two colors. (It costs nothing extra)
> It seems that all discussion of the "Snowdrift colors" is centered on
> colors that were picked for the website. It seems logical that cool
> colors were chose, given the "snow" theme, but I bet that if you looked
> at the actual humans who made all the original color decisions, they are
> people that actually look good in cool colors. We all have a innate
> preference for colors that suit our physical colors and personality
> temperaments. This is true even if you are not aware of it and couldn't
> tell a cool color from a dark color if your life depended on it. Any
> color can be cool or warm, it depends on undertones and shadings.
> 
> If you'd like to read a treatise on the subject check out:
> http://monoskop.org/images/4/46/Itten_Johannes_The_Elements_of_Color.pdf
> 
> So my final suggestion is that we go with the light grey shirt with dark
> blue ink AND the warm grey shirt with white ink. I think that's a good
> compromise. They are both light, and the warm grey would be harmonious
> with all your other colors. I believe that warm grey is strong enough to
> stand up to the white ink and show well. I suggest white because none of
> your blues are warm (most blues aren't), and some people just don't wear
> blue! 
> 
> Would one of you like to mock up the warm grey with white logo?
> 


Attached is a quick mockup with the Warm Gray and I did two versions: a
darker version of the dark blue color with a white fill for Eunice (not
sure this makes sense at all, it's just a quick mock-up, and it would
require two-color printing, just an idea for consideration), and one
with just white ink.


> Another point I'd like to throw in is that in general, I don't think
> girls like t-shirts with stiff ink on the back (it feels yucky) and I
> think the shirt would look fantastic with just the logo on the front.
> But I care far less about this point than I do about giving your people
> with warm coloring something that they will actually keep and wear.
> 

This isn't a gender thing. Everyone hates shirts with excessively large
blocks of stiff ink. It feels yucky on any gender. I think the inverted
Eunice character isn't so bad that it's unacceptable though, even though
it isn't ideal necessarily. Anyway, a logo-only shirt might look nice,
but it's just not strong enough of a message right now, not a
conversation starter etc. The Eunice character and quip is essential to
making a compelling design. But I agree that avoiding large blocks of
ink is absolutely a concern to be thoughtful about.

> Diana
> 
> P.S. I've heard back from the shirt company, and I can put together a
> price for you guys by Monday.
> 

The outstanding question for the company is: can we get the unnamed
lighter-speckled light gray shirt that shows up in the website before
you choose a color?? Because that seems to be several people's
(including me) favorite option! I actually think that color is neutral
enough to fit for almost everyone, even as a possible only-color for
both shirt designs. I like it enough that I'd consider also inquiring if
they have something like that in a different shirt if it isn't available
for this one (although, again, I know this shirt choice is great). I'd
accept the light gray otherwise, but I definitely don't like it as much.

Thanks, Diana!

> 
> On Fri, Dec 11, 2015 at 1:43 AM, William Hale <[email protected]
> <mailto:[email protected]>> wrote:
> 
>     I like mray's top row, left and right, with a slight pull towards right
>     for the basic logo.
> 
>     For the cartoons, I like mray's bottom left and middle, with no real
>     pull either way.
> 
>     However, when considering front/back, I think Aaron's top right
>     balances the contrasts well.
> 
>     Basically, my vote is for blue ink on a light grey shirt.
> 
>     --
>     William Hale
>     aka Salt
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> 
> 
> 
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-- 
Aaron Wolf Snowdrift.coop <https://snowdrift.coop>
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