I agree, this is a good place to start.  Perhaps we should avoid the
"Choice" word there to avoid the being construed as related to
abortion... such a touchy topic.  So I like "Got options?"

--Ken

On Thu, 2008-01-17 at 10:23 -0800, Bryan, Shane wrote:
> John Walicki wrote:
> >                      Apple can spend $100M on their commercials, the
> > LF isn't in a position to do that.  However, we can develop a message 
> > and promote it through the press/media.  Jim agreed to help us on 
> > that.  The industry consortium model aka "Got Milk?" is what we're 
> > after.  Instead of promoting a Ubuntu/SLED/Fedora/RedHat/Xandros/etc 
> > brand, we need a witty, catchy Linux Desktop message.
> 
> Off the top of my head slogan ideas:
> 
> "Got Choices?"
> "Got Choice?"
> "Got Options?"
> 
> Or play off the AOL "You've Got Mail!" campaign:
> 
> "You've Got Choices!"
> "You've Got Options!"
> 
> This lends itself to focusing on the key value of Linux as a choice, not
> just as a competitor to MS. It also allows ads to play up the fact that 
> there are choices of vendors available within the Linux world as well, 
> not just "Yet Another Monolithic OS" (YAMO) to be locked into.
> 
> Just some random thoughts,
> 
> Shane...
> 
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