Branding and slogans aren't about the product, they speak to the culture and emotional experience you want people to have.
Some examples: McDonalds - "I'm loving it" Coke - "Life tastes good" Wheaties - "Breakfast of Champions" GE - "We bring good things to life" Nike - "Just do it" Staples - "That was Easy" Note, great slogans don't usually mention the product by name, A lot of the slogans I've seen on this list are clever but don't push at the emotional reasons. -- Gregory Raiz Raizlabs Corporation www.raizlabs.com 617-820-5206 User interface, design & software development. We create simple solutions for a complex world.
_______________________________________________ Desktop_architects mailing list [email protected] https://lists.linux-foundation.org/mailman/listinfo/desktop_architects
