Hello Bil,

> I suppose it depends on which "nothing" you're looking at.  If
> Mozilla simply leaves the cookie policy alone, all sites continue to
> work and users can still choose to block third-party cookies if they
> accept its given compatibility challenges.  As a user, that's the
> default setting I want - a browser that works out of the box.

You are right that leaving everything alone means that no browser changes will 
break the web. However, by now I think it is clear that a substantial minority 
(11%) of users do care about tracking [1], and further more hardly any users (< 
1%), even technological enthusiasts, know about or can manage their cookie 
settings effectively [2]. Going back to the CA analogy, accepting all CA 
authorities by default would certainly not break the web in the sense that 
pages will render effectively, but I am willing to bet that most people on this 
list would think that enabling all CA authorities by default is not a good idea 
[3]. I think the point of this effort was to move the ecosystem so that all 
users benefit, not just technology enthusiasts and privacy geeks.

[1] https://dnt-dashboard.mozilla.org/
[2] http://monica-at-mozilla.blogspot.com/2013/02/writing-for-98.html
[3] https://www.google.com/search?q=diginotar+revoke

> I know the thought is to block advertisers from tracking users, but
> there's two problems with this approach, 1) there are
> non-advertising use cases that this breaks, and 2) advertisers are
> already moving to other state mechanisms, which leaves only the
> non-advertising use cases to bear the brunt of this feature.
>  Granted, the Cookie Clearinghouse will help to some extent, but
> it's reactive and the earliest we'll see it in Firefox is toward the
> end of the year.

The current, experimental policy is only on by default in Nightly and Aurora 
users (0.1%), and so does not break the web for the vast majority of Firefox 
users who are on stable or slightly behind [4]. From my reading of Brendan's 
blog post the plan is to try out the Cookie Clearinghouse before progressing 
the new policy, so there shouldn't be a time when the false positive case you 
mention breaks the web for stable Firefox users.

[4] http://en.wikipedia.org/wiki/Template:Firefox_usage_share

> > We shouldn't let fear prevent us from experimentation, even if that
> > experiment fails
> 
> Can you share the criteria of what constitutes failure for this
> feature?

I think that some reasonable success criteria would include:

- Cookie Clearinghouse is able to come up with well-defined criteria for the 
lists and a reasonable way to maintain them
- Firefox is able to consume the lists with negligible performance overhead
- The lists function as intended (< x% for some small x false positives or 
negatives for stable Firefox users)
- To your point about user confusion, in the case of false positives or false 
negatives, the UI is sufficiently enlightening for enough people to report the 
false positive or negative into Cookie Clearinghouse

Thanks,
Monica
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