A suggestion is -  OWA for Open Web App. Brings out the main ideas
behind b2g - Open, Web and Applications. OWA is also  outlook
web-access / outlook web-app (
http://en.wikipedia.org/wiki/Outlook_Web_App ), so not sure if there
are any copyrights around it. If so, something like MWA - Mozilla
WebApp - keeps the Mozilla brand and thereby provides a direct
identification to the user.

My 2 cents.

Thank you

On Mon, Aug 20, 2012 at 9:06 PM, Anant Narayanan <[email protected]> wrote:
> On 8/16/12 11:51 AM, Andy McKay wrote:
>>
>> On 16/08/2012, at 11:40 AM, Matt Basta wrote:
>>>
>>> - Not a generic extension (.zip)
>>
>>
>> But it is just a .zip file. I've always felt things like .xpi's didn't
>> really do much, but add in a (admittedly small) layer of confusion between
>> the file and its contents.
>
>
> +1. I would really like to simply use .zip, not only because that's what
> they are, but because we can also effectively punt on the standardization
> question for a while.
>
> The only reason to use a custom extension is if we expect users to download
> these files and double-click/tap to install them, but we don't support that
> on any platform at the moment.
>
> -Anant
>
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