Hello Airflow community, The PMC just received information that "Airflow" has been registered as a trademark in the US for the Apache Software Foundation. I ignited the registration process on June 17th, 2023 so just 1 year and 1 month later, ASF got the trademark.
*TL;DR; I have a kind request that if any of you sees any important and prominent mention of Airflow as a product - without "Apache Airflow®" at first and prominent place it is mentioned and not linked to https://airflow.apache.org <https://airflow.apache.org> - please let priv...@airflow.apache.org <priv...@airflow.apache.org> know, so that we can follow it up.* Having a trademark means that everywhere where Airflow is mentioned as a product by anyone (especially in commercial context) it should be referred to as "Apache Airflow®" (and it should be linked to https://airflow.apache.org). The PR to update our website according to the new situation is here: https://github.com/apache/airflow-site/pull/1037 (before registration we could only use ™ - now we should switch to ®). It might seem it's not much of a change. But I spoke about what it means to Mark Thomas (VP Branding in the ASF) - with whom I spent a day with at the "Tomcat Security day" in Bratislava after the "Community Over Code EU". Basically - having the trademark registered, makes it a LOOOT easier for the ASF to enforce the branding rules ( https://www.apache.org/foundation/marks/guide#naming) For example, when the ASF notifies Facebook or Youtube or any other "media" company about trademark misuse, it takes literally minutes to take down a site/post/video etc. when the request is accompanied with a link to a registered trademark. Similarly when a "cease or desist" letter gets in the hands of lawyers and there is a registered trademark linked, usually the action is non-disputed and followed pretty much immediately. One of the important PMC (Project Management Committee) obligations is to take care about the branding - and now it is going to be way easier. We reached out to those that we know should be made aware of it. And - of course - it will take a bit of time to adjust - but if you happen to see Airflow referred to without it, please send a message to priv...@airflow.apache.org. J.
