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**[tickets:#8560] Support Google Analytics 4 (GA4)**
**Status:** open
**Milestone:** unreleased
**Created:** Thu May 09, 2024 07:06 PM UTC by Dillon Walls
**Last Updated:** Thu May 09, 2024 07:06 PM UTC
**Owner:** nobody
Projects can set a `tracking_id` tag if the `google_analytics` feature is
enabled for the neighborhood. Doing this automatically includes the
analytics.js snippet and initializes it with the project's tag on all project
pages. Nifty feature.
However, this is all using Google's now fully deprecated Universal Analytics.
UA will be fully shutdown and deleted as of July 2024. It has been replaced by
its successor Google Analytics 4 (GA4).
It appears that for some time now (and for an indeterminate amount of time into
the future) Google has been forwarding all UA traffic to GA4 behind the scenes.
So all existing UA tags and snippets out in the wild will continue to function.
This means that all projects that already have `tracking_id`s set will continue
to work as expected for the foreseeable future.
However #2, It is unknown whether this flow will work for new GA4 tags. For
example if a new project wants to add new analytics, they will only have a GA4
tag. Will the existing UA snippet flow work with that tag?
So for that reason and for the reason that GA4 has all sorts of fancy new
features, it would be nice if we officially supported it going forward.
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