- Description has changed:

Diff:

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--- old
+++ new
@@ -7,3 +7,6 @@
 However #2, It is unknown whether this flow will work for new GA4 tags. For 
example if a new project wants to add new analytics, they will only have a GA4 
tag. Will the existing UA snippet flow work with that tag?
 
 So for that reason and for the reason that GA4 has all sorts of fancy new 
features, it would be nice if we officially supported it going forward.
+
+Other things to consider:
+* Update the documentation to mention extending/overriding the 
`custom_tracking_js` macro in a custom theme for further analytics collection 
customization.

~~~~




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**[tickets:#8560] Support Google Analytics 4 (GA4)**

**Status:** open
**Milestone:** unreleased
**Created:** Thu May 09, 2024 07:06 PM UTC by Dillon Walls
**Last Updated:** Thu May 09, 2024 07:06 PM UTC
**Owner:** nobody


Projects can set a `tracking_id` tag if the `google_analytics` feature is 
enabled for the neighborhood. Doing this automatically includes the 
analytics.js snippet and initializes it with the project's tag on all project 
pages. Nifty feature.

However, this is all using Google's now fully deprecated Universal Analytics. 
UA will be fully shutdown and deleted as of July 2024. It has been replaced by 
its successor Google Analytics 4 (GA4).

It appears that for some time now (and for an indeterminate amount of time into 
the future) Google has been forwarding all UA traffic to GA4 behind the scenes. 
So all existing UA tags and snippets out in the wild will continue to function. 
This means that all projects that already have `tracking_id`s set will continue 
to work as expected for the foreseeable future.

However #2, It is unknown whether this flow will work for new GA4 tags. For 
example if a new project wants to add new analytics, they will only have a GA4 
tag. Will the existing UA snippet flow work with that tag?

So for that reason and for the reason that GA4 has all sorts of fancy new 
features, it would be nice if we officially supported it going forward.

Other things to consider:
* Update the documentation to mention extending/overriding the 
`custom_tracking_js` macro in a custom theme for further analytics collection 
customization.


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