> “Apache Arrow is a format and compute kernel for in-memory data” I like this but no one ever knows what "in-memory" means (or they just think 'data is always in memory'). How about...
"Apache Arrow is a format and compute kernel for zero-copy processing and sharing of data." or... "Apache Arrow is a format and compute kernel for processing and sharing data without serialization overhead." Although marshalling[1] would probably be a more precise word it is not as well known. [1] https://en.wikipedia.org/wiki/Marshalling_(computer_science) On Mon, May 17, 2021 at 9:36 AM Mauricio Vargas <mauri...@ursacomputing.com> wrote: > > a few ideas > > github.com/apache/arrow - Apache Arrow is an efficient library for big data > processing and sharing > > github.com/apache/arrow - Apache Arrow is a computational tool for > processing, storing and sharing large datasets > > github.com/apache/arrow - Apache Arrow is a fast and simple library for > big data analytics > > *github.com/apache/arrow <http://github.com/apache/arrow> - Apache Arrow is > a powerful workhorse for analytic operations on modern hardware* > > > On Mon, May 17, 2021 at 3:13 PM Julian Hyde <jhyde.apa...@gmail.com> wrote: > > > Alright, well, whatever it is, it must fit into one breath. If the > > high-concept pitch is successful, people will stick around for the full > > pitch. > > > > Words such as “platform” and “enable” are noise. You say “platform”, they > > start to say “what exactly do you mean by platform”, the elevator doors > > open, and they’re gone. > > > > “Apache Arrow is a format and compute kernel for in-memory data” > > > > > > > On May 17, 2021, at 12:03 PM, Eduardo Ponce <edponc...@gmail.com> wrote: > > > > > > One more suggestion for the bucket: > > > "Apache Arrow is a computational platform for efficient in-memory data > > > representation and processing." > > > > > > On Mon, May 17, 2021 at 2:49 PM Wes McKinney <wesmck...@gmail.com> > > wrote: > > > > > >> I think less is better in the description, but unfortunately the > > >> association of Arrow as being "just a data format" has been actively > > >> harmful in some ways to community growth. We have a data format, yes, > > >> but we are also creating a computational platform to go hand-in-hand > > >> with the data format to make it easier to build fast applications that > > >> use the data format. So the description needs to capture both of these > > >> ideas. > > >> > > >> On Mon, May 17, 2021 at 12:15 PM Julian Hyde <jhyde.apa...@gmail.com> > > >> wrote: > > >>> > > >>> I think that the “cross-language development platform for” is noise. > > >> (I’m sure that JPEG developers think that JPEG is a “cross-language > > >> development platform” too. But it isn’t. It is an image format.) > > >>> > > >>> "Apache Arrow is data format for efficient in-memory processing.” > > >>> > > >>> I’ll note that In marketing speak, we are developing a high-concept > > >> pitch [1] here. Every company needs a name, a brand, a high-concept > > pitch, > > >> and 3- or 4-sentence description. But every Apache project needs these > > too. > > >> It’s worth spending the time on the description, also, and then use > > them in > > >> all the places that we describe Arrow. > > >>> > > >>> Julian > > >>> > > >>> [1] https://www.growthink.com/content/whats-your-high-concept-pitch > > >>> > > >>> > > >>> > > >>>> On May 17, 2021, at 7:38 AM, Eduardo Ponce <edponc...@gmail.com> > > >> wrote: > > >>>> > > >>>> I agree with Nate's and Brian's suggestions, but would like to add > > >> that we > > >>>> can make it a one-liner for more conciseness and consistency with > > other > > >>>> Apache projects. > > >>>> Apologies if it seems I am going around the suggestions loop again. > > >>>> > > >>>> "Apache Arrow is a cross-language development platform enabling > > >> efficient > > >>>> in-memory data processing and transport." > > >>>> > > >>>> > > >>>> > > >>>> > > >>>> On Mon, May 17, 2021 at 10:11 AM Brian Hulette <bhule...@apache.org> > > >> wrote: > > >>>> > > >>>>> Thank you for bringing this up Dominik. I sampled some of the > > >> descriptions > > >>>>> for other Apache projects I frequent, the ones with a meaningful > > >>>>> description have a single sentence: > > >>>>> > > >>>>> github.com/apache/spark - Apache Spark - A unified analytics engine > > >> for > > >>>>> large-scale data processing > > >>>>> github.com/apache/beam - Apache Beam is a unified programming model > > >> for > > >>>>> Batch and Streaming > > >>>>> github.com/apache/avro - Apache Avro is a data serialization system > > >>>>> > > >>>>> Several others (Flink, Hadoop, ...) just have "[Mirror of] Apache > > >> <name>" > > >>>>> as the description. > > >>>>> > > >>>>> +1 for Nate's suggestion "Apache Arrow is a cross-language > > development > > >>>>> platform for in-memory data. It enables systems to process and > > >> transport > > >>>>> data more efficiently." > > >>>>> > > >>>>> On Mon, May 17, 2021 at 5:23 AM Wes McKinney <wesmck...@gmail.com> > > >> wrote: > > >>>>> > > >>>>>> It's probably best for description to limit mentions of specific > > >>>>>> features. There are some high level features mentioned in the > > >>>>>> description now ("computational libraries and zero-copy streaming > > >>>>>> messaging and interprocess communication"), but now in 2021 since > > the > > >>>>>> project has grown so much, it could leave people with a limited view > > >>>>>> of what they might find here. > > >>>>>> > > >>>>>> On Mon, May 17, 2021 at 12:14 AM Mauricio Vargas > > >>>>>> <mauri...@ursacomputing.com> wrote: > > >>>>>>> > > >>>>>>> How about > > >>>>>>> 'Apache Arrow is a cross-language development platform for > > in-memory > > >>>>>> data. > > >>>>>>> It enables systems to process and transport data efficiently, > > >>>>> providing a > > >>>>>>> simple and fast library for partitioning of large tables'? > > >>>>>>> > > >>>>>>> Sorry the delay, long election day > > >>>>>>> > > >>>>>>> On Sun, May 16, 2021, 2:27 PM Nate Bauernfeind < > > >>>>>> natebauernfe...@deephaven.io> > > >>>>>>> wrote: > > >>>>>>> > > >>>>>>>> Suggestion: faster -> more efficiently > > >>>>>>>> > > >>>>>>>> "Apache Arrow is a cross-language development platform for > > >> in-memory > > >>>>>>>> data. It enables systems to process and transport data more > > >>>>>> efficiently." > > >>>>>>>> > > >>>>>>>> On Sun, May 16, 2021 at 11:35 AM Wes McKinney < > > wesmck...@gmail.com > > >>> > > >>>>>> wrote: > > >>>>>>>> > > >>>>>>>>> Here's what there now: > > >>>>>>>>> > > >>>>>>>>> "Apache Arrow is a cross-language development platform for > > >>>>> in-memory > > >>>>>>>>> data. It specifies a standardized language-independent columnar > > >>>>>> memory > > >>>>>>>>> format for flat and hierarchical data, organized for efficient > > >>>>>>>>> analytic operations on modern hardware. It also provides > > >>>>>> computational > > >>>>>>>>> libraries and zero-copy streaming messaging and interprocess > > >>>>>>>>> communication…" > > >>>>>>>>> > > >>>>>>>>> How about something shorter like > > >>>>>>>>> > > >>>>>>>>> "Apache Arrow is a cross-language development platform for > > >>>>> in-memory > > >>>>>>>>> data. It enables systems to process and transport data faster." > > >>>>>>>>> > > >>>>>>>>> Suggestions / refinements from others welcome > > >>>>>>>>> > > >>>>>>>>> > > >>>>>>>>> On Sat, May 15, 2021 at 9:12 PM Dominik Moritz <domor...@cmu.edu > > > > > >>>>>> wrote: > > >>>>>>>>>> > > >>>>>>>>>> Super minor issue but could someone make the description on > > >>>>> GitHub > > >>>>>>>>> shorter? > > >>>>>>>>>> > > >>>>>>>>>> > > >>>>>>>>>> > > >>>>>>>>>> GitHub puts the description into the title of the page and makes > > >>>>> it > > >>>>>>>> hard > > >>>>>>>>> to find it in URL autocomplete. > > >>>>>>>>>> > > >>>>>>>>> > > >>>>>>>> > > >>>>>>>> > > >>>>>>>> -- > > >>>>>>>> > > >>>>>> > > >>>>> > > >>> > > >> > > > >
