Following the discussion [1] earlier this year about the status of the Apache Arrow Twitter / X account [2], I have seen several news stories citing declines in use of X and increases in use of LinkedIn (for example [3]). Anecdotally I have seen that the types of conversations about open source data technologies that in the past would have taken place on Twitter are now often taking place on Linkedin.
Many other ASF projects now have LinkedIn pages ([4][5][6][7] to name a few). LinkedIn does not provide a type of account or page specifically for open source projects, but the norm among other ASF projects is to use LinkedIn company pages. It appears that a company page is the only suitable type of LinkedIn page for this purpose. After reviewing the ASF best practices for project social media accounts [8], I created a LinkedIn company page for Apache Arrow [9]. I configured the page so that the hyphen in the URL is optional; the unhyphenated version redirects to the hyphenated version. Permissions for LinkedIn company pages are managed by assigning roles for the page to one or more LinkedIn user accounts. There are no credentials to be shared. I assigned Raúl Cumplido's LinkedIn account as superadmin user for this page. Raúl is a member of the PMC and is the person who currently manages our X account. My LinkedIn account is secure and I have verified with Raúl that his LinkedIn account is secure (strong password used, MFA enabled). As discussed in [1], this page could be used to cross-post the same content that is currently being posted to X. For now this can be done manually; perhaps later we can use a syndication tool. This page also gives LinkedIn users the ability to tag "@Apache Arrow" in their LinkedIn posts, comments, and articles. I invite further discussion on the use of this LinkedIn page. Thank you, Ian [1] https://lists.apache.org/thread/nyoq9t114t2ko8f3jflzn9dzcsljvptq [2] https://x.com/ApacheArrow [3] https://techcrunch.com/2024/03/28/linkedin-targets-users-caught-between-tiktok-and-twitter-world-games-videos/ [4] https://www.linkedin.com/company/apacheiceberg/ [5] https://www.linkedin.com/company/apache-hudi/ [6] https://www.linkedin.com/company/apachespark/ [7] https://www.linkedin.com/company/doris-apache/ [8] https://www.apache.org/foundation/marks/socialmedia [9] https://www.linkedin.com/company/apache-arrow
