Thanks, Ian. I think this is a great idea.

On Fri, May 24, 2024 at 10:05 AM Ian Cook <ianmc...@apache.org> wrote:

> Following the discussion [1] earlier this year about the status of the
> Apache Arrow Twitter / X account [2], I have seen several news stories
> citing declines in use of X and increases in use of LinkedIn (for example
> [3]). Anecdotally I have seen that the types of conversations about open
> source data technologies that in the past would have taken place on Twitter
> are now often taking place on Linkedin.
>
> Many other ASF projects now have LinkedIn pages ([4][5][6][7] to name a
> few). LinkedIn does not provide a type of account or page specifically for
> open source projects, but the norm among other ASF projects is to use
> LinkedIn company pages. It appears that a company page is the only suitable
> type of LinkedIn page for this purpose.
>
> After reviewing the ASF best practices for project social media accounts
> [8], I created a LinkedIn company page for Apache Arrow [9]. I configured
> the page so that the hyphen in the URL is optional; the
> unhyphenated version redirects to the hyphenated version.
>
> Permissions for LinkedIn company pages are managed by assigning roles for
> the page to one or more LinkedIn user accounts. There are no credentials to
> be shared. I assigned Raúl Cumplido's LinkedIn account as superadmin user
> for this page. Raúl is a member of the PMC and is the person who currently
> manages our X account. My LinkedIn account is secure and I have verified
> with Raúl that his LinkedIn account is secure (strong password used, MFA
> enabled).
>
> As discussed in [1], this page could be used to cross-post the same content
> that is currently being posted to X. For now this can be done manually;
> perhaps later we can use a syndication tool. This page also gives LinkedIn
> users the ability to tag "@Apache Arrow" in their LinkedIn posts, comments,
> and articles.
>
> I invite further discussion on the use of this LinkedIn page.
>
> Thank you,
> Ian
>
> [1] https://lists.apache.org/thread/nyoq9t114t2ko8f3jflzn9dzcsljvptq
> [2] https://x.com/ApacheArrow
> [3]
>
> https://techcrunch.com/2024/03/28/linkedin-targets-users-caught-between-tiktok-and-twitter-world-games-videos/
> [4] https://www.linkedin.com/company/apacheiceberg/
> [5] https://www.linkedin.com/company/apache-hudi/
> [6] https://www.linkedin.com/company/apachespark/
> [7] https://www.linkedin.com/company/doris-apache/
> [8] https://www.apache.org/foundation/marks/socialmedia
> [9] https://www.linkedin.com/company/apache-arrow
>

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