Hi all,

The results yesterday show that V9.2 is perceived as better than V11.2,
despite being angled downward. This is, I believe, because the angle of
V11.2 hides the underside: this makes the plane look incomplete.

My vote is for V9.2 if changed to fly upward, V3.1 otherwise.


Kind regards,
Oscar



On Mon, 16 Oct 2023 at 21:46, Emma K <emma.a.kel...@gmail.com> wrote:

> Hi all,
>
> Thank you for your kind words throughout the process and vote! I wanted to
> refrain from jumping in earlier lest I accidentally influenced the initial
> vote in any way!
>
> Just wanted to hop in now and give my thoughts on the suggestions Ryan
> received at the Community Over Code conference and Oscar's suggestion of
> another possible upwards variant.
>
> I'll start with Oscar's suggestion first, which also ties into the first
> point of advice Ryan received from the marketing and publicity office. If
> we'd like to follow ASF's marketing team's intuition that the upward design
> of 11.2 is better than the downward design of 9.2 I think that's valid and
> makes sense! If this is the case, then I would suggest we use the 11.2
> design rather than the 9.2 design, and I can make some slight adjustments
> to the angle of the plane as we see fit. I'll add that I am a little more
> hesitant about this approach only because the 11.2 design did not beat out
> or tie with the votes of design 9.2 in the first round of voting, and
> ultimately I would like the final logo to be something that the community
> as a whole loves and agrees upon!
>
> The next suggestion Ryan received was based on the PT Mono font being a
> little strange for the word 'Avro' as the r is the only serifed letter.
> This is something I didn't notice before but they are right! I actually
> already have five other fonts on the backburner that I tried when I was
> drafting the original design versions but I personally liked the PT Mono
> font the best so gave that as the only option (which in hindsight might not
> have been the best choice). What I can do is once the final icon is chosen
> as the winner (either the plane or the pigeon) I can draft up a few more
> versions with the alternate font choices and we can decide if one of the
> other fonts will work better in the long run.
>
> Finally, in terms of the last suggestion from the marketing and publicity
> office of having the word Avro in the plane's dark blue, I have to
> respectfully disagree with this assessment. The area of dark blue in the
> plane icons is so small that even at large sizes it would be difficult to
> read 'Avro' if it was there, and at small sizes, it would be impossible to
> parse. Based on what I was taught when studying graphic design, icons for
> logos should be memorable and have the simplest possible design to convey
> the desired image. As an example of this, think of Apple's logo, which is a
> simplistic apple icon with a chunk missing. I would posit that if Apple
> wrote 'Apple' on their icon, it wouldn't be nearly as effective.
>
> That's my 2¢ anyways! I'm happy to make more adjustments to the fonts and
> the angles of the icons as we see fit, and I'm so excited to see which
> design will be the final winner in the end! :D
>
> All my best,
>
> Emma
>
> On Mon, Oct 16, 2023 at 12:33 PM Oscar Westra van Holthe - Kind <
> os...@westravanholthe.nl> wrote:
>
> > Hi all,
> >
> > The results are in: with 6 binding votes (all cast within 6 hours), and
> no
> > non-binding votes, it's a near-tie between V9.2 and V3.1.
> >
> > These are the votes:
> >
> >    - V9.2: 3 votes
> >    - V10.2: 1 vote
> >    - V11.2: 0 votes
> >    - V3.1: 2 votes (I changed the vote for V6.1, as the V3.1 variant was
> >    part of the vote)
> >
> >
> > What's next: one week to vote by simple majority between V9.2 and V3.1.
> > (given our quick votes last time, it's probably more than enough)
> >
> > Then, if we choose for V9.2, perhaps Emma can also create a good version
> > flying
> > slightly upward
> > <
> >
> https://clipart-library.com/newhp/31-316437_transparent-airplane-clipart-paper-airplane-clipart-png-png.png
> > >
> > instead
> > of steeply like V11.2. I think we can leave it up to her good judgement
> to
> > determine if that's really an improvement.
> >
> >
> > So, which do you like more: the plane V9.2, or the pigeon V3.1?
> >
> >
> > Kind regards,
> > Oscar
> >
> >
> > On Mon, 9 Oct 2023 at 22:54, Ryan Skraba <r...@skraba.com> wrote:
> >
> > > Hello! I don't want to derail the conversation or vote, but I had the
> > > opportunity to attend the marketing and publicity office hours during
> the
> > > community over Code conference. They had some pretty specific
> suggestions
> > > (but not requirements of course). I'm on my phone but I just want to
> > > capture them here!
> > >
> > > 1. Plane going up is better than down!
> > > 2. PT Mono is peculiar for our specific word because the r has serifs
> and
> > > the others don't.
> > > 3. If we use the arrow, it would look great to have the word Avro in
> the
> > > plane's dark blue!
> > >
> > > It was a neat conversation and they said some really nice things about
> > the
> > > initiative!
> > >
> > > If we do anything about 2 or 3, we can talk about any adjustments after
> > the
> > > vote. To be honest, I'm 100% confident with these current logos and
> > leaving
> > > any changes to Emma's discretion!
> > >
> > > All my bets Ryan
> > >
> > > On Mon, Oct 2, 2023, 13:08 Ryan Blue <b...@tabular.io> wrote:
> > >
> > > > My vote is for 10.2.
> > > >
> > > > On Mon, Oct 2, 2023 at 9:02 AM Oscar Westra van Holthe - Kind <
> > > > os...@westravanholthe.nl> wrote:
> > > >
> > > > > Hi all,
> > > > >
> > > > > Since the start, I've been a fan of the pigeon. It looks good, and
> > it's
> > > > > very distinctive.
> > > > >
> > > > > And it's completely different from any send icon, so it cannot be
> > > > conflated
> > > > > with a message protocol icon.
> > > > >
> > > > > My vote is for V3.1
> > > > >
> > > > >
> > > > > Kind regards,
> > > > > Oscar
> > > > >
> > > > > --
> > > > > ✉️ Oscar Westra van Holthe - Kind <opw...@apache.org>
> > > > > 🌐 https://github.com/opwvhk/
> > > > >
> > > > > Op ma 2 okt. 2023 16:47 schreef Ryan Skraba <r...@skraba.com>:
> > > > >
> > > > > > I can't stop changing my mind, but I'm going to go with V9.2 -- I
> > > > > > really like the pigeon too, but I think the paper plane fits too
> > > > > > nicely to pass up!
> > > > > >
> > > > > > Excellent work, Emma, and thanks Oscar for calling the vote. I
> > think
> > > > > > your voting proposal makes sense!
> > > > > >
> > > > > > Ryan
> > > > > >
> > > > > >
> > > > > > On Mon, Oct 2, 2023 at 3:59 PM Ismaël Mejía <ieme...@gmail.com>
> > > wrote:
> > > > > > >
> > > > > > > V9.2
> > > > > > >
> > > > > > > Like Fokko I was also not so close to the subject and it is
> great
> > > to
> > > > > > > see the final selection.
> > > > > > > It looks so great. Thanks for all the work Emma and everyone!
> > > > > > >
> > > > > > > Ismaël
> > > > > > >
> > > > > > >
> > > > > > > On Mon, Oct 2, 2023 at 3:23 PM Fokko Driesprong <
> > fo...@apache.org>
> > > > > > wrote:
> > > > > > > >
> > > > > > > > Hey Oscar,
> > > > > > > >
> > > > > > > > Thanks for raising this vote. I wasn't active in the
> > conversation
> > > > > > > > around the new logo, but I followed it from the sideline. The
> > new
> > > > > > logos are
> > > > > > > > fantastic. Kudos to Emma.
> > > > > > > >
> > > > > > > > I really like the pigeon, especially the one with the
> envelope!
> > > My
> > > > > vote
> > > > > > > > goes to V6.1 if I can't vote on the alternative version :)
> > > > > > > >
> > > > > > > > Cheers, Fokko
> > > > > > > >
> > > > > > > > Op ma 2 okt 2023 om 14:14 schreef Oscar Westra van Holthe -
> > Kind
> > > <
> > > > > > > > os...@westravanholthe.nl>:
> > > > > > > >
> > > > > > > > > Hello everyone,
> > > > > > > > >
> > > > > > > > > The past month, there has been new progress on our search
> > for a
> > > > new
> > > > > > logo (
> > > > > > > > > AVRO-3554 <https://issues.apache.org/jira/browse/AVRO-3554
> > >).
> > > > > > Thanks to
> > > > > > > > > Emma Kellam and the feedback we've all given, we can now
> > > proceed
> > > > to
> > > > > > vote on
> > > > > > > > > the matter.
> > > > > > > > >
> > > > > > > > > These are the finalists to choose from (if the image is
> > > > unreadable,
> > > > > > it
> > > > > > > > > links to the comment where the finalists are announced):
> > > > > > > > > <
> > > > > > > > >
> > > > > >
> > > > >
> > > >
> > >
> >
> https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels%3Acomment-tabpanel&focusedCommentId=17770969#comment-17770969
> > > > > > > > > >
> > > > > > > > >
> > > > > > > > > So now, we can vote. Because a logo lasts longer than a
> > typical
> > > > > > release,
> > > > > > > > > the rules deviate from the usual rules
> > > > > > > > > <https://www.apache.org/foundation/voting>:
> > > > > > > > >
> > > > > > > > >    - the vote lasts 2 weeks
> > > > > > > > >    - to avoid confusion, please vote with the V...
> > ifentifier:
> > > > > V9.2,
> > > > > > V10.2,
> > > > > > > > >    V11.2, V3.1
> > > > > > > > >    - the winner is the logo with at least two (2) votes
> more
> > > than
> > > > > the
> > > > > > > > >    runner-up
> > > > > > > > >    - if there is no clear winner, we'll vote by simple
> > majority
> > > > > > between the
> > > > > > > > >    top picks
> > > > > > > > >
> > > > > > > > >
> > > > > > > > > Please vote for your preference!
> > > > > > > > >
> > > > > > > > >
> > > > > > > > > Kind regards,
> > > > > > > > > Oscar
> > > > > > > > >
> > > > > > > > > --
> > > > > > > > > ✉️ Oscar Westra van Holthe - Kind <opw...@apache.org>
> > > > > > > > > 🌐 https://github.com/opwvhk/
> > > > > > > > >
> > > > > >
> > > > >
> > > >
> > > >
> > > > --
> > > > Ryan Blue
> > > > Tabular
> > > >
> > >
> >
> >
> > --
> >
> > ✉️ Oscar Westra van Holthe - Kind <os...@westravanholthe.nl>
> >
> > --
> > Oscar Westra van Holthe - Kind <os...@westravanholthe.nl>
> >
>

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