I wrote a piece published on O'Reilly about Beam https://www.oreilly.com/ideas/future-proof-and-scale-proof-your-code?utm_medium=social&utm_source=twitter.com&utm_campaign=lgen&utm_content=data+article+ki&cmp=tw-data-na-article-lgen_tw_article. It gives some of the thoughts and ideas that will help Beam adoption. I suggest reading it to get some ideas for how to talk about Beam at talks and conferences.
Before writing the piece, I tested how it resonates with people. These really help people understand why Beam is used and how it solves the future proofing and scale proofing problems small companies face. Thanks, Jesse
