Since the logo is in SVG format, scaling won't be a problem. We can go with
https://github.com/apache/jmeter/blob/master/xdocs/images/logo.svg


PS: I am not an ASF member :)

Thank you,
NaveenKumar


On Fri, Jul 31, 2026 at 11:21 AM Felix Schumacher <
[email protected]> wrote:

> Hi Milamber,
>
> thanks for the initiative. It is probably a good idea to discuss this on
> the mailing list.
>
> I already rushed and committed
> https://github.com/apache/jmeter/blob/master/xdocs/images/logo.svg a bit
> ago.
>
> That would be my current go to :)
>
> But I am open to other ideas/implementations.
>
> Felix
> Am 31.07.26 um 16:06 schrieb Milamber:
>
> Hi all,
>
> I'd like to open a discussion about refreshing the Apache JMeter logo, and I
> think JMeter 6.0 is the natural target to ship it with.
>
> Two facts that motivate this:
>
> 1. Our current logo is ~10 years old. It was created by Felix for JMeter 3.0
> and voted in back in March 
> 2016:https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08<https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E>
>  
> <https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E>
> It embeds the classic Apache feather.
>
> 2. In September 2025 the Foundation retired the feather and adopted a new
> brand
> built around an oak leaf ("#ASFNewLeaf"), and now emphasizes "The ASF" as
> its
> shorthand name. Projects are encouraged (not required, and with no hard
> deadline) to spotlight refreshed project logos featuring the oak leaf:
> - https://news.apache.org/foundation/entry/introducing-the-asfs-new-logo
> - Brand assets & guidelines: https://apache.org/foundation/press/kit/
>
> So the feather that currently sits in our logo is no longer the Foundation's
> mark. That gives us a good reason — and a good moment — to refresh JMeter's
> identity, ideally in time for the 6.0 release.
>
> We can do (any opinions are welcome):
>
> (a) Minimal update: keep the current JMeter logo concept but swap the Apache
> feather for the new oak leaf, matching the ASF brand guidelines.
> (b) A fully new logo: rethink the mark entirely for 6.0.
> (c) Something in between: modernize the existing design while incorporating
> the oak leaf.
>
> So these questions:
>
> - Do we have volunteers in the community (or friends/designers) willing to
> propose logo drafts, as @Felix did for 3.0?
> - Are we open to using an AI image tool to generate a few starting concepts
> we can then iterate on?
> - Any other ideas?
>
> What do you think? Volunteers and ideas are very welcome.
>
> Thanks,
> Milamber
>
>
>

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