A-ha --thanks for the clarification, Todd.

Yes, please. We work with PMCs on press-related activities, as they often 
contain confidential items.

Kind regards,
Sally

[From the mobile; please excuse top-posting, spelling/spacing errors, and 
brevity]

----- Reply message -----
From: "Todd Lipcon" <[email protected]>
To: "Sally Khudairi" <[email protected]>
Cc: "TheApacheFoundation" <[email protected]>, "[email protected]" 
<[email protected]>
Subject: Press release/blog post for Kudu graduation?
Date: Sat, Jul 16, 2016 02:23

On Fri, Jul 15, 2016 at 6:22 PM, Sally Khudairi <[email protected]> wrote:
Thanks, Todd. Hello Apache Kudu iPMC!


(note: this is actually on dev@ -- if it's better for press release purposes 
not to discuss a draft in public, we can move it to private@ - let us know)
 


We will work together to issue a formal ASF press release --here's a great 
opportunity to solicit quotes/testimonials from the Apache Kudu community to 
demonstrate the project's robustness and breadth of deployment.

TLP announcements have ranged from having single quotes (VP of the project) to 
several perspectives from the PMC to multiple endorsements from the community. 
[1] and [2] are examples that you might find useful. 

Organizations supporting/using Kudu are welcome to issue their own, standalone 
"hurrah, Apache Kudu!" blog or press release at that time as well (we love it 
when multiple announcements come out to support a podling's graduation!). We 
just need to make sure that we coordinate messaging/timing/etc. 


Sounds great. I imagine my employer would be interested in such a "hurrah" 
post. I'll work with the press people on our side to coordinate with you 
off-list, if that's the recommended way to go about it.
 

So our next steps here are for you (and the PMC) to:

0) identify a primary point-of-contact;

1) help me draft the announcement (mostly filling in the "what is 
Kudu"/features+functionality bits --I'll do the headline/subhead/opening 
paragraph); 


I'll volunteer for the above two. Is a google doc a good way to collaborate? (I 
think we did this for Parquet and Arrow iirc)
 
2) decide whether you'd like to include supporting testimonials from the 
community (and solicit them); and 


This sounds like a great idea to me. I'll send some emails out to some of our 
early adopter users and contributors. If anyone on the dev@ list is interested 
in contributing a quote, feel free to jump in here.
 
3) work together that our formal press/public and internal/developer/list 
timing is in synch (it's best to have everything roll out within a 24-48 hour 
timeframe, rather than announce the project's graduation on your dev list or 
[email protected], followed by a press release several weeks later) 

Before anything goes out on the media/analyst news channels, kudu.apache.org 
needs to be live so that our pointers are active. All references to 
"incubating" on the Website, social media, and related properties will need to 
be updated when we go live.


OK. kudu.apache.org is already live, actually -- but we do need to remove 
'incubating'. I'll take point on that as well, as soon as the actual graduation 
resolution is passed. We'll also be sure not to be too noisy about announcing 
the board meeting results until the press release is out.
 

We also need to lock in the announcement date --we usually issue press releases 
on Tuesdays, as that garners the best global media exposure/coverage, followed 
by Mondays, then Wednesdays. So in this instance, the earliest we can issue the 
press release would be the Monday following the 20 July Board meeting, i.e., 25 
July. 

Thanks in advance for your help. Feel fee to ping me if you need anything.



No, thank you! Glad to be working with someone who has done this way more times 
than any of us.

-Todd

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