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I don't think changing directory paths will make much difference so long as
they're not deep or have spamming type names. e.g.
/cheap_products/buy_now/index.cfm

What you should try to do is keep the generated (x)html as similar as
possible to the old site. That means not changing the text or the order the
page is presented in or throwing in too much extra stuff (text, tables,
javascript). If you're merely turning the outputted html into valid xhtml
then search engines won't think too much of it.

Gary.


On 12/2/06, Gordon Burns <[EMAIL PROTECTED]> wrote:

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We have an existing site in CF which has been established 10 years
is ranked well in the search engines.  We have a new site which we
wish to take over again in CF but XHTML,  better designed and with
a domain name that is more appropriate for its purpose.

The old site has pages of information which is ranked and we are
very apprehensive about phasing everything in to avoid losing our
rankings and to avoid Google or any other search engine thinking we
are trying to work some sort of smart trick to gain rankings.

Due to the nature of the site and of the new features we can not
duplicate the directory paths etc.  I understand that search
engines in general do not like redirects when indexing pages.

They are both CF sites (CF5) both on the same server.

Has anyone been through a similar exercise and does anyone have
some suggestions for good practice and probably even more important
what not to do?

Thanks for any help.

Gordon

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