> true, just they won't see the adverts while they're watching 
> Channel4.  they can still find it through other ways, or if 
> they decide to switch over to ITV at some point, as they're 
> likely to do, then they might still find it.

using the same anology, if it cost you nothing more to advertise on channel4
as well, then you'd leap at the chance wouldn't you?

don't optimise for a fraction of your potential audience. get am all.


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