On Tue, 2005-08-16 at 00:15 +0100, Deepankar Datta wrote: > You mention that the project is lost. Maybe this would be an > interesting discussion on how to get things 'on track'. What would you > change?
To start with, the Marketing project needs to get a lot more savvy about how to attract the attention of people in the media. That means learning what makes a good story, and making sure that people like me hear about it. Neither of these are happening. In the last 18 months, I've earned a fair chunk of income from writing about OpenOffice.org, but every one of the four or five dozen articles I've written about OOo has been initiated by me. I've asked several times to be put on a media list, but I have never had a story lead as a direct result of a news release or private heads-up. The closest I've come is learning of an event on a mailing list, or taking a suggestion (with credit) from an off-hand comment. I don't mention this because I want OOo to do my work for me . Yet consider that, in the tech press in general and the open source press in particular, I'm one of the writers who is most interested in covering OpenOffice.org. If I don't hear anything official about what's happening, you can be fairly sure that nobody else does, either. And, since most other writers don't have my interest, they aren't likely to dig for a story, either. For that matter, even with my interest, I can't keep up with everything in the project, because I have other things to write about as well. OOo had a good start about 15 months ago when Robin Miller from the OSTG group (Newsforge, Slashdot) gave an IRC seminar in how to write an effective news release. Unfortunately, nobody in OOo seems to have taken what he said to heart. -- Bruce Byfield 604-421.7177 http://members.axion.net/~bbyfield --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
