John McCreesh wrote:
On Wed, 2005-10-05 at 20:19 +1300, Ian Laurenson wrote:
To me the focus of our marketing should be on the Open Document Format
(ODF).
I believe there are two distinct products to be marketed here. We are
familiar with marketing OOo the product; one of the new features it has
in 2.0 is support for OpenDoc.
i think it is important that we all use one terminology. I heard
OpenDoc, ODF (no legal valid abbreviation), ... But the exact name is
"Open Document Format" and we should use always this full name.
Otherwise people become confused and even other proprietary formats with
maybe "Open" in their name can't be differentiated from the original
format.
Just my opinion
Juergen
There also needs to be a separate activity to market the OpenDoc format
in its own right. The big selling point of OpenDoc is that it is a
vendor neutral specification approved by the recognised standards body.
The fact that it is currently only fully supported by one early adopter
(OOo) is a disadvantage, but it's very early days yet. However, it's
important that it isn't seen as an OOo 'thing'.
To this end I would like it if the OpenOffice.org marketing project also
included marketing of StarOffice including the Enterprise Edition. To
me, for us to be able to do this we would need:
[snip]
I need convincing on this one. We make no secret of the fact that OOo
and SO share the OOo codebase, so the fact that they both support
OpenDoc isn't any great surprise :-) I'm also reluctant to tread on Sun
marketing's toes - there's quite a bit of confusion out there about SO
vs OOo already.
I think it could be a good idea to form some teams that focus on
marketing to different types of organisations, rather than just
geographical regions. Teams could be formed for:
[snipped some good stuff on markets]
Agreed. The SMP has listed target markets
http://ooosmp.homelinux.org/MarketSegmentation/TargetMarkets which I
would suggest we stick to (or change the SMP). MarCons were initially
set up for geographies, but with the intention that the same logic could
be applied to target markets
http://ooosmp.homelinux.org/GoalsandObjectives/MarketingProject. I agree
that ideally they should be teams rather than named individuals.
On the point about budgets - if we had a pot of money to spend now, what
would you (or anyone else) suggest we spend it on - maybe worth starting
a new thread?
Some good stuff here Ian.
John
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