Finn Gruwier Larsen schreef:
Charles-H.Schulz wrote:
Thanks. I understand and let me assure you that whatever your decision
will be, it is a good one. Put differently, there is no bad option here
:-) . I think that John McCreesh pointed to the Strategic Marketing Plan
(SMP) for OOo. It has been developped by the community but drafted by
John and Jacqueline Mc Nally. If you want to know our "global" marketing
objectives, please read this document; it is not only official, it is
also very interesting does have a vision!
As I think I've pointed out on this list earlier, I think the
Strategic Marketing Plan has an incredibly high level of ambition (OOo
being the market leading office product by 2010).
Does anyone know if we're on the right track? What is our market share
today, and what was is two years ago? Is it realistic to have a 50%
market share in four years from now with the current marketing
acticity level?
Finn
---------------------------------------------------------------------
To unsubscribe, e-mail: [EMAIL PROTECTED]
For additional commands, e-mail: [EMAIL PROTECTED]
Hi all,
I have printed the marketing plan and read it very carefully, almost
immediately after deciding to try and help... in fact :) reading the
plan was the trigger to get me to volunteer :)
What is the difference between objectives and a plan to obtain the
objectives?? You set objectives, mostly long term. then draft a plan,
mostly year based, on how to get there...
What I find is mostly objectives... And I have to agree with Finn... an
extremely high level of ambition... Where is the strategy but to use
disruptive marketing? Again, I know my words seem hard and that it is
easy to comment on someones efforts... But only trying to help...
In general, an objective is based on figures from the past calculated
into planned actions and thus getting a predicted result... Nothing we
can do is new... It has been done... everything... and therefore there
are figures available for each type of action to use when calculating
objectives...
But Ureka! We do not have to meet budgets :):) Yes! Hmmmm.... How about
setting a goal for sponsors? Local or Global? If Finn can find them, so
can I, or you...
As I said on the art list: whe should define goals for the marketing of
the 3.0 release and be prepared to 'launch' it.
Let me compare it with the highly structured chaos of an antfarm...
Although it seems like no one knows what to do and looks like complete
chaos... Every ant knows exactly what to do and works together to obtain
one goal: the survival and victory of their colony.
But we're not ants :) so how about doing the things as all succesfull
things have been done in the past? I asume all of you are ambitious? :)
This is my suggestion:
Be it the first in a series of actions to get ready to define a
strategy, lets go back to the past. If everyone gets as much data on
past usage.... anything, marketing share... any data... (about OOo AND
competition... ) I will be happy to analyse them an present them back to
you all, commented and with suggestions on future actions... In order
to follow up on what has been done in the past, let me know what
actions you think were succesfull... an more important: data on the
succes of these actions...
If this is the general marketing list... I hope all Local projects read
and help out... as Finn says: I know this worked... why don't you try it.
Let me know how you feel... :)
Steven P
---------------------------------------------------------------------
To unsubscribe, e-mail: [EMAIL PROTECTED]
For additional commands, e-mail: [EMAIL PROTECTED]
